Every website owner has heard about search engine optimization, but what is this mythical marketing tool and why exactly do you need it? In this new business era, prosperous websites must remain visible, relevant and accessible to both existing and potential customer. This is precisely why your website must be optimized.
Search engine optimization, better known by the acronym S.E.O. (SEO), is the process of improving website or Web page visibility inside a search engine (e.g., Google, Bing, etc.). A published website that is not optimized is similar to being lost on a deserted island; no one knows you're there whether you're in Houston, Texas, or New York City! Does anyone care to look for you?
One of the first things you can do when devising a SEO strategy is to define your target audience. Are you selling a particular product or service, and who are the people that either need or want what you have to offer? Do you have a specific income or age demographic in mind? What are the keywords and terms that this target audience uses when they Google your product or service? After collecting this data, you will be armed with the information necessary to create pertinent and useful content.
Were you aware that you have mere seconds to convince the average consumer to stay on your website? You want your content to be original, readable and easy to understand. Consider the following passage written with the keyword phrase Internet marketing...
Every savvy business over needs to have SEO strategies because SEO strategies are what sustains a favorable page rank. SEO strategies should be customized to your business objectives, and with the guidance of a marketing expert, your SEO strategies will pay off...
Although very short, this passage references its key phrase four times. As a separate passage, the keyword is used at ten percent density -- talk about stuffing! Passages that don't read properly or leave the reader feeling fatigued are of no value; overuse of keywords can bring about penalties. And when you think about it in this light, you want users to enjoy your site and return time and time again.
Properly executed search engine optimization (SEO) can make a world of difference. Once you've identified your target audience and crafted, informative and relevant Web copy, your website is well on its way to optimal, search engine visibility. And whether your site's new to the World Wide Web or marooned on a virtual island (e.g., The Bermuda Triangle or the city of Houston), SEO will save the day.
Search engine optimization, better known by the acronym S.E.O. (SEO), is the process of improving website or Web page visibility inside a search engine (e.g., Google, Bing, etc.). A published website that is not optimized is similar to being lost on a deserted island; no one knows you're there whether you're in Houston, Texas, or New York City! Does anyone care to look for you?
One of the first things you can do when devising a SEO strategy is to define your target audience. Are you selling a particular product or service, and who are the people that either need or want what you have to offer? Do you have a specific income or age demographic in mind? What are the keywords and terms that this target audience uses when they Google your product or service? After collecting this data, you will be armed with the information necessary to create pertinent and useful content.
Were you aware that you have mere seconds to convince the average consumer to stay on your website? You want your content to be original, readable and easy to understand. Consider the following passage written with the keyword phrase Internet marketing...
Every savvy business over needs to have SEO strategies because SEO strategies are what sustains a favorable page rank. SEO strategies should be customized to your business objectives, and with the guidance of a marketing expert, your SEO strategies will pay off...
Although very short, this passage references its key phrase four times. As a separate passage, the keyword is used at ten percent density -- talk about stuffing! Passages that don't read properly or leave the reader feeling fatigued are of no value; overuse of keywords can bring about penalties. And when you think about it in this light, you want users to enjoy your site and return time and time again.
Properly executed search engine optimization (SEO) can make a world of difference. Once you've identified your target audience and crafted, informative and relevant Web copy, your website is well on its way to optimal, search engine visibility. And whether your site's new to the World Wide Web or marooned on a virtual island (e.g., The Bermuda Triangle or the city of Houston), SEO will save the day.
About the Author:
We offers full service outsourced web marketing and search engine optimization services through Search Engine Optimization and you should also check Houston SEO.
0 comments:
Post a Comment