Did you know that a successful website can make a huge difference in your business. Sure, having a website is important but it really should be more than just a place where you have your office hours and contact information. Have you really thought about what a website should be for your business and how you can turn it into more than just a sticky note on the internet that you hope people will find?
Sure, your website is a calling card for people who have already frequented your business, but did you know that your website could be putting money in your pocket in the form of new clients daily? Phone directories are often recycled as soon as they are received these days and most people are looking for businesses online before any other sort of media. Customers are looking for everything from someone to repair their shoes to someone to cut their hair every day in your local area. Will your potential customers find you and your website when they're searching?
While a pretty website is important and brings along with it a sense of pride, it is actually secondary to a properly optimized website. A properly optimized website is one that has key elements within it that tell search engines what your website is about and thus is ranked higher in search engine results when your potential client starts searching for your help in solving whatever problem they might have.
Let's say that a disgruntled housewife has just found lipstick on her husband's shirt for the fifteenth time. She's hopping mad and she wants to find a good divorce attorney and fast. Or what if a tree comes down on a homeowners roof in the middle of the night and he needs a roofer to take care of the problem as fast as possible. The first thing that these two people are going to do is to search online for someone locally to take care of their problem. They're not going to go digging for a newspaper or through the mail looking for a coupon. They're going to find a solution to their problem online.
Given these circumstances, will your customers find you at the top of the search engine results when they're looking for your services or your business. If your website is on the tenth page for the keywords that your customer is typing into a search engine then chances are they don't even know that you exist.
I hate to say this but people are lazy and it has been shown that the top spot for any search result gets approximately 80% of the love from customers. If you've never experienced what it's like to have a website that is on the top of the heap, I'll tell you that you don't even need to check to know if your website has hit that number one spot. Your telephone will tell you and you will see a surge in business that will make you think that someone is playing a trick on you.
A properly optimized website and an intelligent search engine optimization strategy is the only way to achieve that top ranking. While many people might say that they know how to get those top rankings, there are few who have experience in not only achieving them but maintaining them.
Sure, your website is a calling card for people who have already frequented your business, but did you know that your website could be putting money in your pocket in the form of new clients daily? Phone directories are often recycled as soon as they are received these days and most people are looking for businesses online before any other sort of media. Customers are looking for everything from someone to repair their shoes to someone to cut their hair every day in your local area. Will your potential customers find you and your website when they're searching?
While a pretty website is important and brings along with it a sense of pride, it is actually secondary to a properly optimized website. A properly optimized website is one that has key elements within it that tell search engines what your website is about and thus is ranked higher in search engine results when your potential client starts searching for your help in solving whatever problem they might have.
Let's say that a disgruntled housewife has just found lipstick on her husband's shirt for the fifteenth time. She's hopping mad and she wants to find a good divorce attorney and fast. Or what if a tree comes down on a homeowners roof in the middle of the night and he needs a roofer to take care of the problem as fast as possible. The first thing that these two people are going to do is to search online for someone locally to take care of their problem. They're not going to go digging for a newspaper or through the mail looking for a coupon. They're going to find a solution to their problem online.
Given these circumstances, will your customers find you at the top of the search engine results when they're looking for your services or your business. If your website is on the tenth page for the keywords that your customer is typing into a search engine then chances are they don't even know that you exist.
I hate to say this but people are lazy and it has been shown that the top spot for any search result gets approximately 80% of the love from customers. If you've never experienced what it's like to have a website that is on the top of the heap, I'll tell you that you don't even need to check to know if your website has hit that number one spot. Your telephone will tell you and you will see a surge in business that will make you think that someone is playing a trick on you.
A properly optimized website and an intelligent search engine optimization strategy is the only way to achieve that top ranking. While many people might say that they know how to get those top rankings, there are few who have experience in not only achieving them but maintaining them.
About the Author:
Go to Ytka Ltd's website to see how a Charlotte SEO company can help your business. Learn how this Charlotte website company can put your website in that coveted top spot.
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