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SEO Mistakes To Avoid At All Costs

By Lillie Blackburn


Search engine optimization is one of the most common ways to drive traffic to your website. Naturally when you have a website it's necessary to have people go to it, otherwise why have the site at all. The thing about traffic from the search engines is it's free, which is great, and it also has a tendency to convert very well to offers. The sad statistic is that a lot of marketers operate on either very little SEO knowledge, or what they do know is often incorrect. The only thing they know is they want rankings now, and they don't think about anything else. That?s why you need to know these mistakes and how to correct them so that you are on the right track in promoting your website through SEO strategies. One of the best and natural ways to do this is to find out detailed Linkvana review and avail it as much as possible.

Many people, especially newer marketers, still like to make websites based on Flash, and they do look nice but are not adviseable for SEO. Of course, they are impressive, and they do impress visitors with PC's fast enough to handle them. But just know and accept that SEO and search engine spiders do not like Flash one little bit. The simple issue is that search engine spiders cannot crawl Flash code, it stops them cold. The simple solution is avoid using Flash, and you can use just about anything else such as HTML, or CSS. It's a simple lesson, avoid using Flash at all (unless it's a video, maybe) and you'll be fine with doing proper SEO.

You could be harming your SEO efforts if your content is bad or if the text has very little relevance to the keywords surrounding your site's theme. The type of content you create will depend on the keywords you've picked. If you choose the wrong keywords, your content will be affected. Search engines have very little tolerance for irrelevant content. The more relevant and useful your content is, the higher rankings you can expect. Search engines calculate the rankings based on what is most likely to appeal to their users, so it makes sense to aim your content to appeal to the same users.

Another mistake you should avoid is publishing content over too many different domains. It?s true that sometimes it?s more logical to publish content on a sub-domain or separate domains. This is one mistake you should avoid if it is deemed unnecessary from the user?s viewpoint. You will find that attempting to occupy the search engine pages with multiple domain names tends to backfire. Your main goal should be to turn your main website into an authority site that the search engines consider to be relevant and high quality. You should be well aware of the pros and cons of using lots of sub-domains or additional ones. Your results might end up being less than stellar and in fact can be quite negative.

If you're not seeing consistent traffic coming to your site from the search engines, you should look more closely at whether you're making any of these SEO mistakes. The more critically you view your current practices, the easier it will be for you to remedy anything that's not right. If you can pinpoint the problems early, you have a better chance of improving them. Remind yourself that SEO is still changing and evolving. Work on taking small steps and learn new tactics as you go along so you'll be able to stay ahead of your competition more easily. The more you learn, the easier it all becomes.




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