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Keyword Research for Beginners

By Nathan Sloan


The search engines are based on keywords. It is basically the word or phrase that somebody types in to Google.

The goal for your business is to be in position one for the most profitable keywords. The seed keyword is what your home page and website is built around.

You can go for a much more competitive term as there will be many links going to your home page over time. You will find yours by asking yourself what is my website about?

A great resource is the free Google Keyword Tool. This is such a great tool and it will show you over 100 variations with which you can pick a sub market from.

I would recommend choosing a 3-5 word keyword to build your website on .e.g. Twitter marketing strategy may be a good idea.

This is how useful the Google Keyword tool is. You MUST know the difference between buyer and browsing keywords.

Don't worry if you do not get the right keywords on your first website. It's very common. Just get better and build a new site.

Here is the difference. Browsing Keywords - These are terms like 'best hosting provider' 'top diet plans' 'latest lcd tv's'. These people are in 'research' mode and do not intend on buying right there and then.

Buyer Keywords are terms like 'truth about abs coupons' and 'the Samsung 23 lcd tv best price'.

These people have done all their research and are ready to buy. These are the keywords that you want to be in position 1 for.

Get in front of people who know what they want. Many people will teach you to only go for keywords that have at least 300 searches per month, however this is not always the case.

Once you have a list of keywords that you would like to rank for then you need to know how strong the current top ten people on Google is.




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