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Is Internet Marketing The Right Activity For You?

By Nicole Tisdale


Are you ready to launch your online business? Take a few minutes to review this article and familiarize yourself with the best internet marketing techniques.

Have a clear goal in your mind about what you hope to accomplish with your site. You may want to sell widgets, for example, but you have to know who you want to sell them to. You have to know what kind of returns you expect and how much you expect to spend in advertising costs. By getting a clear vision of what you want to do with your site, it is easier to start figuring out how to make it happen because there's a framework in place.

Be consistent. This is a critical part of internet marketing. Be consistent with your brand across all your marketing materials. Use the same logo, the same colors, and the same style of writing. People will take notice of you when your brand is strong and consistent and they know what they can expect of you. Take the time to work on your brand and being consistent, and internet marketing will work that much better for you.

Young adults use social networking to learn about new products and have access to discounts more than other age groups. Create profiles on Facebook, Twitter and any other site that is popular among your target audience. Your different profiles should be consistent and updated regularly. Post updates about discounts and limited offers, new products and any topic of interest to your audience (sports, internship positions, new movie or music releases,...). Make sure you have a good understanding of what your audience is interested in. Organize contests and giveaways on social networks: encourage people to send you pictures of themselves using your products for instance or to share your page with their friends.

According to statistics, visitors of web pages stay longer on a site if there is an informative video that can help them with their needs. Check out these sites to learn how to create DIY videos to help with your SEO strategies - Windows Video Editor, How to Create Software User Manual

Get as many back-links as possible on related site. Find out which sites your audience visits regularly and get in touch with the webmasters of these sites. Exchange links or pay to have an ad or a banner on these sites. You can also get back-links by getting your content syndicated on other sites and blogs. Get in touch with magazine and newspaper editors, and ask if your articles can be featured online or in print. Post comments on news articles and message boards with a link to your site. Make sure you use strong keywords for the anchor text of your links and that you do more research about SEO to create a good marketing campaign.

When you are trying to select keywords to use on your site, do not forget to use the word "fast." Nobody likes to wait and letting someone know that they can expect something right away is very appealing. Whether you are advertising the product as being fast acting or the shipment time as being fast, make sure to use that word as much as possible.

Send out press releases online. Press releases are a great way to interest bloggers and offline journalists at the same time. In the old days, you had to be a big public relations firm to send out a press release, but today you only need to have a keyboard and an idea. Your press release can show up in your local paper or a related blog, and that will drive customers to your website and your store.

With increased site stickiness, you'll see your page views, and ultimately sales, jump exponentially! Take action on these tips today, and get ready to watch your business grow.




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