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How you can use Article Marketing as one of your Lead Generation Techniques

By Nigel Amara


Article marketing can be considered one of the most powerful strategies in lead generation techniques. Just how does it work and how can you make the most of it?

How it works
In the past, one would go about article marketing by first signing up to various directories and social bookmarketing sites and simply create an article and submit it there. Things are a lot different these days. If you are to make the most of this lead generation technique today, software is the way to go.

Below are just three of the many automated submitters that one can use to be able to reach a maximum audience.

*BMR or Build my Rank is one of the software programs that one may use for submission. Your title ought to be at least five words and the body at least 150 words for BMR submission.

*The AMR or article marketing robot is another automated sofware that you can use to submit. With AMR, there are a number of details such as the PR of each directory that are included and you are able to select which you want to submit to.

*UAW (Unique Article Wizard) - this is another automated submitter. With this software, you create three articles with the same keyword, create resource boxes for your links and then submit them.

Understanding Spinning
If you think about it, having to create articles for all those submission will take a lot of time. This is why you would want to learn how to spin. Instead of having to create a lot of original articles, you can simply make use of spinning software.
One of the favorites is The Best Spinner (TBS). Once you get the hang of it, you will be able to generate a number of unique articles from just a single one.

Uniqueness is the Key
If you decide to make use of article marketing with your lead generation techniques, uniqueness is a must. One thing you should remember when it comes to using those automated submitters is that they are quite strict when it comes to the quality of your articles. If you submit content that isn't unique, they will flag your articles and wont' submit them. If you get flagged a number of times, you get a warning to improve your content which will tarnish your reputation as a submitter.

Maintaining your Articles Quality
Some fall into the tendancy of putting too many keywords into their articles which leaves them flagged by Google. Using the 3% keyword saturation will suffice. You could also mix and match your keywords during your article.
Being able to create unqiue, attractive titles that include your keywords is a skill worth mastering. Then make sure that the content of your article really is related to your website. Readers will find it useful and are more likely to click your link and add to your sites' traffic this way.

Lead generation techniques must be used with the right variation if you are to be successful in generating quality leads for your website. Article marketing is very powerful as long as you learn how to use it




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