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A Better Approach To The Use Of Digital Images For Potent Marketing

By Stanley Preston Xavier


One of the most challenging things about affiliate marketing is just how popular -and therefore competitive- it's become in the last few years. The challenge you're facing is how to successfully promote products that might be quite common in a way that's original and attention grabbing. As you know, the great trade-off with this kind of marketing is you and maybe thousands of others are selling the exact same thing. Affiliate marketing can still be very lucrative, but only if you bring some fresh approaches and originality to the table. Below are a few suggestions on how you can pick it up a notch with your affiliate campaigns and get noticed.

Using color correctly is one of the parts of marketing that almost never gets enough attention paid to it, particularly by smaller Internet based businesses. This is an extensive topic because color is used all over your website--in pictures, graphics and in your themes. Most people don't pay enough attention to the colors used in pictures that get placed on their websites, which is a huge and missed opportunity. You can be as selective as you like both with the images you choose, the content of your site and the things you can do with color enhancements. These are quite important and can be used very well when you want to enhance or even illicit a specific emotion.

All right, you know that the basic approach with pre-selling is that you should not ever try to sell. The easiest thing to do is choose a very neutral approach to this. What you want to do is make your prospective client relaxed. The best way to do this is to come from a non-biased standpoint.

Just about the best way to cause a visceral reaction in a site visitor is to use an image that contains sequences within that one image. While this will require a lot of manual customization, you should know that this work is not all that hard. You might even get lucky and find some images that are already made to be sequences contained within a single still image. This isn't something that is video or flash-it is a still image. This works well as a pausing point for the reader because they usually take a moment or two to really look at the image.

A great use of graphics, if your website and theme have the ability, is with GIF animation. You might think a little bit about using this for your logo and branding because the animation will help make them that much easier to remember. When you choose this make sure that you link it to the most powerfully linked copy and USP you have. This is centered on your branding, which requires a subtle approach. Don't go too far with something that is animated unless is is of the highest quality. You want to generally use this approach in an artistic and tasteful way unless your site and audience are not that. You need quite a bit of confidence and determination to succeed at affiliate marketing. Competition cannot be avoided in affiliate marketing, particularly in niches where there's any real money. The fact is, these niches are the gold mines of online marketing, and top affiliates make millions of dollars per year selling products in them. The way to succeed in these niches is to brand yourself and develop a loyal following of customers who look to you for guidance.

No matter what type of business you have got, your brand name is important. One way to promote it is to compose and publish a guide on the subject matter of your business. You'll find that it helps out immensely.




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