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Philadelphia Logo Design Guidelines for the Perfect Logo

By Amie Lizardo


Your logo will show up on all that involves your company - from your letterhead to your website to your ads. Therefore, your logo should create a direct impact to be kept in the memory of your precious audience. The following Philadelphia logo design guidelines can assist you design an ideal logo.

1. Your logo need to be in line with your image.
Your choice of logo needs to be based on the type of industry in which you belong. If you're a legal or educational institution, you might select a conservative color including maroon and dark blue. However, if you are a computer company, you'll probably decide colors that project a state-of-the-art look and feel.

2. Your logo should represent your business in a very unique and recognizable way.

Whether you're selling a service or product, your logo must be clear enough to be easily recognized.

When people see your logo, you would like them to associate your logo design with you or even your brand alone. Needless to say, you don't wish it to be linked to your competitor. Remember that your logo should relate with your field. It must represent a distinctive characteristic or maybe an advantage that renders your business different.

3. Make your logo scalable.
Besides being visually pleasing, your logo should consider looking good on small and large sizes in different mediums.

Just stick to the business card/billboard rule and you'll never make a mistake on your logo's scalability. Once you've decided on a logo design, make it accessible in essential file formats - JPG and GIF for your very own website and EPS for printing purposes.

To ensure your logo remains scalable and keep its sharpness and resolution, don't forget to make it available in vector file formats such as AI, SWF, EPS, and CDR. Vector-based images are also editable giving graphic artists the liberty in design and illustration.

4. Keep it uncomplicated.
You'll likely have resize difficulties with logos that contain a lot of detail. Basic and clean logos in many cases are recognized quickly than overly detailed ones. Strong lines and letters have better effects than thin ones. Simpler logos are simpler to reduce, enlarge and recolor for several purposes.

5. Make it graphically balanced.
The color, shape and line density, all are essential elements for your own logo's graphic appeal. Your logo's appearance need to be pleasing to the eye. Also, design your logo to become presentable by conforming to the design trends.

6. Test it in one-color printing.
Should your logo look good in black and white, it'll likely look good in every color. A well-designed logo really should be visually pleasing when printed in almost any color.

7. Utilize fewer color combinations.
Logos with over 2 colors can significantly add to your printing costs. Utilizing fewer colors can help you reduce expenses whenever you need to print your logo in a variety of mediums.

8. Mind your logo's typeface.
Besides making it recognizable, the style or design or your logo's font needs to be accessible to most logo design systems. Different typefaces convey different impressions on your audience.

A script font conveys elegance and authority, a slanted font usually conveys movement as well as a thick font often conveys strength and power. Pick the typeface that best display your organization's qualities and don't forget to contemplate adding some effects to really make it visually appealing.

9. Include a killer tagline or slogan.
A killer tagline should talk about what your business is all about. It can tremendously support your actual or abstract logo in communicating your name or brand well.

10. Avoid group effort in logo design.
Although brainstorming of ideas is nice in any planning and designing project, but the actual logo design will probably be more fruitful without involving a crowd. While an imaginative group effort in logo design can greatly expedite your project, it can also bring about conflict of ego and principle which could lead to delays in making a decision.

In addition to these Philadelphia logo design guidelines, creating the perfect logo ought to be based upon your business goals, the size of your company, the level of your brand recognition, your business name, length of your business' existence among other factors. If you want to be guided in professionally creating the best logo, talk to a logo design company.




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