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Creating Advertising Campaigns that Produce Great Results

By Phoebe Jamila Jenkins


Every Internet marketer knows the value of effective advertising and the kind of returns it can give. Once you find an ad that appeals to your target audience and place it where they'll see it, you can start making more sales quickly. However, running an ad is not enough -you need to ensure that you're getting consistent results from your advertising, and it's your job to work on improving these results by taking the right steps. The focus of this article will be on easy to implement techniques that will make your ads more profitable.

Any price point you include in your ad is going to have a major impact on whether or not you get the results you want. Experimenting with the price and finding out what figure gives you the best return and the highest sale is something that will ultimately help you improve the performance of your ad. It's important to find the sweet spot in the balance of your price: too high and you'll lose buyers; too low and you won't make any money. Find the right number so that you will be given lots of profitable sales--this determines the overall success of your ad.

If you want more people to respond to your ads, figure out a way to make them a very generous offer, such as a great deal on something popular. You need to reach out to your audience in a way that compels them to respond, and one way to do this is to offer them something they want at a price that can't be beat. This type of offer isn't an end in itself; you can use this to get some valuable leads that you can market your other offers to in the future.

Discounts can be stated either as a percent off (e.g. 25% off) or as the actual amount saved (e.g. $20); how you phrase this should depend on the amount. It's best not to talk about percentages if the amount off is anything under 20 percent; in such cases, just say how much is being taken off the price in dollars. When you mention a certain number of dollars people will save, you give their minds something tangible to work with. Yet if you're offering a truly significant discount in terms of percentage, that can be impressive as well.

There are tons of ways to advertise your online business on the Internet, but none of these methods will work for you if you don't get the execution part right. You want to learn to create ads with offers that are irresistible to your prospects. As you get more experienced, you'll learn how to get consistent results from your ads and make constant improvements along the way. By always carefully watching your results, you'll be able to make your ads more and more profitable.




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