For Google, the use of white hat SEO techniques is the proper way to acquire the top spot. This belief however has not been embraced by numerous optimisers. In this connection, Google has solidified its commitment to chase Internet companies and professionals that intentionally deviate from the use of white hat approach. And it wasn't that long before the acclaimed search giant eventually came out with a list of rule breakers. In 2011, the violators were revealed. Interestingly, the rule breakers were well-liked corporate giants!
Google Reprimands JCPenny.com For Unlawful Link Scheme
J.C. Penney, the popular retailing store with over a thousand stores in US, was found guilty of using black hat SEO scheme. Alleged to have utilised paid links to drive the advertising efforts for its site, the store giant's corporate website, JCPenney.com, was smacked by Google with a 90 day penalty.
Doug Pierce from Blue Fountain Media, like other experts, cited that the use of black hat SEO has been more damaging than beneficial for the store's business. Further interrogations from the press allowed J.C. Penney to give clarifications regarding the event. The company denied any engagement in the link scheme and pointed fingers at its shady SEO partner firm for doing the dirty deed.
Google Penalizes Forbes.com For Selling Links
Forbes.com also got a spanking from Google. Previously reprimanded in 2007, the magazine website became a notorious violator of Webmaster Guidelines for the second time in 2011. The story behind the commotion? The famed online magazine was found to have immersed in the dark art of black hat SEO. Google's notice stressed the fact that the pages of Forbes.com contained unnatural or artificial links which pointed out to other sites.
The importance of these previous penalisation cases resounds today. In fact, more companies should heed the call to utilise only white hat schemes. Why? Because the truth prospers after all these years: there is no better way to rank high in Google than by implementing white hat SEO strategies.
Google Reprimands JCPenny.com For Unlawful Link Scheme
J.C. Penney, the popular retailing store with over a thousand stores in US, was found guilty of using black hat SEO scheme. Alleged to have utilised paid links to drive the advertising efforts for its site, the store giant's corporate website, JCPenney.com, was smacked by Google with a 90 day penalty.
Doug Pierce from Blue Fountain Media, like other experts, cited that the use of black hat SEO has been more damaging than beneficial for the store's business. Further interrogations from the press allowed J.C. Penney to give clarifications regarding the event. The company denied any engagement in the link scheme and pointed fingers at its shady SEO partner firm for doing the dirty deed.
Google Penalizes Forbes.com For Selling Links
Forbes.com also got a spanking from Google. Previously reprimanded in 2007, the magazine website became a notorious violator of Webmaster Guidelines for the second time in 2011. The story behind the commotion? The famed online magazine was found to have immersed in the dark art of black hat SEO. Google's notice stressed the fact that the pages of Forbes.com contained unnatural or artificial links which pointed out to other sites.
The importance of these previous penalisation cases resounds today. In fact, more companies should heed the call to utilise only white hat schemes. Why? Because the truth prospers after all these years: there is no better way to rank high in Google than by implementing white hat SEO strategies.
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