Your company logo design is the most important graphic element in which you invest to give your small business a unique recognition and brand identity. A logo is not just a visual feature that you not only use on your website but it uses are wide and in order to make your logo a perfect fit for these uses, you should own your logo in various file formats. The following file formats that you should own would render properly across a wide variety of business applications.
JPEG - Joint Photographic Experts Group
JPEG is often referred to (RGB Color) - 300dpi as it is lossy compression system for color images. It is used for home/office printing in applications such as MS word or for web site images in FrontPage or more professional web site editing software (html editors) like DreamWeaver or GoLive. JPEG can shrink your Business Logo Designs file size by 5% of the normal size but some details are lost in design compression.
Best Logo Format for Web
TIF - Tagged Image File Format
TIF logo format is a lossless file type and is used for printing on a lithographic printing press. This file format is requested by printing shops as it makes use of CMYK Color and it also does not loss any data or quality when designer save their Creative Logo Design files. TIF format is a universal supported format across all platforms, Mac, Windows, and UNIX.
Best Logo Format for Storing Original Graphics & For Use on Printing Materials
BITMAP
BITMAP is one of the two main logo type files along with the vector file format. BITMAP graphics are pixel based designs and every pixel has information about the color to be displayed on thelogo. However Custom Logo Designs made in BITMAP are of fixed resolution and cannot be resized without losing their quality.
Best Logo Format for Versatility & Can Be Used With Most Programmes including Microsoft Word
GIF - Graphics Interchange Format
GIF file format is a compressed but lossless logo file type that reduces the file size without losing overall visual quality, that's why this file format is widely used on internet. GIF color constrain makes it inappropriate for color photographs reproduction but is suitable for less complex images such as graphics or logos with solid areas of color.
Widely Used On Internet & GIF logos can be used to make moving graphics.
PNG - Portable Network Graphics
PNG is a BITMAP but lossless logo format and was developed to overcome some of the color limitations of the GIF format and now allows image storage with greater color depth and other important information.
Best for Web Use & For Logos On The Internet
PSD - PhotoShop Document
PSD logo file format was introduced by Adobe, the maker of the PhotoShop software package which is a graphic design / digital imaging program. PSD files are normally created and edited using Adobe Photoshop. It is also used to edit and manipulate other graphics and images.
Best Format For Manipulating/Editing Business Logo Designs, Images/Photographs Using Adobe Photoshop
EPS - Encapsulated PostScript File
EPS file format can contain 2D vector graphics, bitmap images, and text; inaddition EPS files are widely supported by various different drawing programs and vector graphic editing applications. EPS file format is best to deliver your Creative Logo Designs in an original and high quality state.
Best Format For printed Materials & Manipulating Images
PDF ? Portable Document File
PDF file format is used to represent Custom Logo Designs and other graphics in a way that is independent of application software, hardware, and operating systems. This file format is created when user wants to print the document without any further alternation or when he wants to make its logo and graphics downloadable for others on their personal computers.
Best Logo Format for Printing
One must ask his logo designer to provide him all above logo file formats.
JPEG - Joint Photographic Experts Group
JPEG is often referred to (RGB Color) - 300dpi as it is lossy compression system for color images. It is used for home/office printing in applications such as MS word or for web site images in FrontPage or more professional web site editing software (html editors) like DreamWeaver or GoLive. JPEG can shrink your Business Logo Designs file size by 5% of the normal size but some details are lost in design compression.
Best Logo Format for Web
TIF - Tagged Image File Format
TIF logo format is a lossless file type and is used for printing on a lithographic printing press. This file format is requested by printing shops as it makes use of CMYK Color and it also does not loss any data or quality when designer save their Creative Logo Design files. TIF format is a universal supported format across all platforms, Mac, Windows, and UNIX.
Best Logo Format for Storing Original Graphics & For Use on Printing Materials
BITMAP
BITMAP is one of the two main logo type files along with the vector file format. BITMAP graphics are pixel based designs and every pixel has information about the color to be displayed on thelogo. However Custom Logo Designs made in BITMAP are of fixed resolution and cannot be resized without losing their quality.
Best Logo Format for Versatility & Can Be Used With Most Programmes including Microsoft Word
GIF - Graphics Interchange Format
GIF file format is a compressed but lossless logo file type that reduces the file size without losing overall visual quality, that's why this file format is widely used on internet. GIF color constrain makes it inappropriate for color photographs reproduction but is suitable for less complex images such as graphics or logos with solid areas of color.
Widely Used On Internet & GIF logos can be used to make moving graphics.
PNG - Portable Network Graphics
PNG is a BITMAP but lossless logo format and was developed to overcome some of the color limitations of the GIF format and now allows image storage with greater color depth and other important information.
Best for Web Use & For Logos On The Internet
PSD - PhotoShop Document
PSD logo file format was introduced by Adobe, the maker of the PhotoShop software package which is a graphic design / digital imaging program. PSD files are normally created and edited using Adobe Photoshop. It is also used to edit and manipulate other graphics and images.
Best Format For Manipulating/Editing Business Logo Designs, Images/Photographs Using Adobe Photoshop
EPS - Encapsulated PostScript File
EPS file format can contain 2D vector graphics, bitmap images, and text; inaddition EPS files are widely supported by various different drawing programs and vector graphic editing applications. EPS file format is best to deliver your Creative Logo Designs in an original and high quality state.
Best Format For printed Materials & Manipulating Images
PDF ? Portable Document File
PDF file format is used to represent Custom Logo Designs and other graphics in a way that is independent of application software, hardware, and operating systems. This file format is created when user wants to print the document without any further alternation or when he wants to make its logo and graphics downloadable for others on their personal computers.
Best Logo Format for Printing
One must ask his logo designer to provide him all above logo file formats.
About the Author:
Its really profitable for your website to own its all professional logo design in all above mentioned formats. All logo design packages include these file formats in nthe final logo files provided to their clients for future use.
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