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How Samsung Sells Millions of Galaxy Note Phones Regardless of Disappointing Reviews

By Fausto Mendez


By the end of February, which is when the device launched in America, Samsung reported that it had sold over 2 million Galaxy Note devices to consumers around the planet. This is a remarkable feat for any brand in any industry. As usual, great sales are preceded by favorable reviews, so when the top tech-news and review sites judged the Galaxy Note as a lackluster Android phone, the device's future looked rather downcast. Of course, we know the Galaxy Note is selling damn well, so why are folks buying it if it's not a superb smartphone? What's the fuss all about?

Well, the reality is it is a superb gadget, but it's a crappy smartphone. That is the problem, though it may sound confusing. Stay with me.

Engadget dogs the battery life, though the international version lasts about an hour and a half longer than the US alternative. TechCrunch believes the UI is too laggy too frequently, and the gorgeous display does an awful job of repelling finger prints and hand grease. IGN considers a few of the primary features like handwriting-to-text a total failure. Business Insider won't suggest the handset to the typical person. Wired and everybody else love the 5.3-inch display but realize that it is too large to be a practical smartphone. Wired eventually asks, "Will I have to resort to a man-purse?"

Unfortunately, some folks will need a bag, but that is fine if you don't mind it, the silly bulge in your pants and/or the peculiar stares you'll attract with such a bulge.

Ultimately , it seems the reviews conclude that it's a strong and capable handset, but the size makes it an awful smartphone. Yet, people are still buying it because it's more than smartphone. It combines a tablet and a telephone to form a new class of gadget some are now calling the phablet. As a telephone, yes, the Galaxy Note is unpleasant, but as a phablet, it's perfect! Smartphones have to be small for practicality, but phablets and tablets don't.

And that's the difficulty with these typically lackluster reviews. The reviewers have a tendency to conclude that it is not a great smartphone, but they virtually don't consider that users that love the Galaxy Note need more than only a smartphone. They want a phablet, but folk don't review phablets. It's a class that did not exist until now, so reviewers didn't have the right expectancies. As a result, the Galaxy Note scored comparatively low compared with other similar Android handsets.




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