New website owners struggling for search traffic will likely hear a lot about backlink packages. In fact, link building is the single most important part of off-page search engine optimization. It is a complicated task with many possible sources and types of incoming links, and the added requirement of making it look organic.
Let's take a look first at why links have this big premium. That's because search algorithms use the quality and number of incoming links as an indicator of the usefulness and popularity of a page. One link from a reputed, high traffic source is taken as a sign of good content and the search engines respond by hiking the page up on search rankings. A large number of links from small blogs and social networks would be required to create the same effect.
The location and type of the link also matters. There is a difference between banner and text links, and permanent or dynamic links generated via a script. It can be from a single high value directory or on a blog roll which provides site-wide links on the blog. A link embedded within the post content has more value than one in the sidebar or down below in the comments.
The goal of a link building campaign is to come up with ways to get a diverse collection of such incoming links over an extended period, so that it seems natural to the search engines. There are many ways to go about it, including outreach to other sites, social media networking, and submission of articles, guest posts and press releases.
Don't forget the traditional way, which to work hard for creating original and exceptional content that will create a stir and earn lots of organic links from different sources. To generate a similar web of links with the help of link-building campaigns, webmasters need to learn a few tricks of the trade. This includes learning how to do 2 or 3-way link partnerships and detecting nofollow blogs.
What happens is that there is a "rel" attribute on every HTML page, which is often set to nofollow by default on blog templates. When this happens, a search bot will not follow the link and this makes it virtually useless for SEO purposes. Before getting into link partnerships, it is important to use a browser based toolbar or tool to verify that the blog owner has removed or changed the "rel" attribute.
There are links which can be harmful too. Make sure not to get into a link deal with a site which has been banned or penalized, as the search engines may consider both sites to be related. All said and done, it's easy to get started with backlinks and acquire a whole bunch without any knowledge or prior experience. The difficult part is to get backlinks which are truly useful, because they send visitors and help improve search rankings.
Let's take a look first at why links have this big premium. That's because search algorithms use the quality and number of incoming links as an indicator of the usefulness and popularity of a page. One link from a reputed, high traffic source is taken as a sign of good content and the search engines respond by hiking the page up on search rankings. A large number of links from small blogs and social networks would be required to create the same effect.
The location and type of the link also matters. There is a difference between banner and text links, and permanent or dynamic links generated via a script. It can be from a single high value directory or on a blog roll which provides site-wide links on the blog. A link embedded within the post content has more value than one in the sidebar or down below in the comments.
The goal of a link building campaign is to come up with ways to get a diverse collection of such incoming links over an extended period, so that it seems natural to the search engines. There are many ways to go about it, including outreach to other sites, social media networking, and submission of articles, guest posts and press releases.
Don't forget the traditional way, which to work hard for creating original and exceptional content that will create a stir and earn lots of organic links from different sources. To generate a similar web of links with the help of link-building campaigns, webmasters need to learn a few tricks of the trade. This includes learning how to do 2 or 3-way link partnerships and detecting nofollow blogs.
What happens is that there is a "rel" attribute on every HTML page, which is often set to nofollow by default on blog templates. When this happens, a search bot will not follow the link and this makes it virtually useless for SEO purposes. Before getting into link partnerships, it is important to use a browser based toolbar or tool to verify that the blog owner has removed or changed the "rel" attribute.
There are links which can be harmful too. Make sure not to get into a link deal with a site which has been banned or penalized, as the search engines may consider both sites to be related. All said and done, it's easy to get started with backlinks and acquire a whole bunch without any knowledge or prior experience. The difficult part is to get backlinks which are truly useful, because they send visitors and help improve search rankings.
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