Most Internet professionals believe that web design is an important element for powerful visual presence. Contrary to the popular belief, web design transcends the concept of beauty. It is in fact, a significant factor that not only intensifies the visuals of a website, but also strengthens the SEO campaign. The reality is that, powerful web design adds usability to your site, and positively impacts the course of engine optimisation.
No doubt, web design should be incorporated into any SEO campaign. But how do you make that viable? You can do so by choosing and implementing the right elements of web design. Here are some tips on how to use web design to bolster your site's rankings:
The common idea is that web design should always be beautiful. The interesting tweak to this belief is that design should not only be enticing, it must also be SEO-friendly. Beautiful may not always mean the best choice for any design. Why settle for media rich platforms such as Flash when you have SEO-friendly alternatives like jQuery. Just so you know, search engine bots or crawlers fail to read text within animation or graphics, therefore making flash based pages inappropriate for indexing.
The critical point that most designers and Internet professionals need to understand is that web design is more than just a majestic look. It must, on a more serious note, be able to sustain the requirement for higher rankings. If you want to know the trick to an SEO-friendly web design, might as well shun the use of frames, Javascript or image maps, dynamic URLs and of course, Flash. The secret to an SEO-friendly website is simple. Employ text-based navigation structures like CSS and HTML to allow search engine spiders to crawl your pages and follow your hyperlinks with ease.
There are many more different ways to raise the concept of web design to a new level. In doing so, however, the Internet professional should not forget that web design must not only serve aesthetic functions but also contribute to the campaign for higher search rankings.
No doubt, web design should be incorporated into any SEO campaign. But how do you make that viable? You can do so by choosing and implementing the right elements of web design. Here are some tips on how to use web design to bolster your site's rankings:
The common idea is that web design should always be beautiful. The interesting tweak to this belief is that design should not only be enticing, it must also be SEO-friendly. Beautiful may not always mean the best choice for any design. Why settle for media rich platforms such as Flash when you have SEO-friendly alternatives like jQuery. Just so you know, search engine bots or crawlers fail to read text within animation or graphics, therefore making flash based pages inappropriate for indexing.
The critical point that most designers and Internet professionals need to understand is that web design is more than just a majestic look. It must, on a more serious note, be able to sustain the requirement for higher rankings. If you want to know the trick to an SEO-friendly web design, might as well shun the use of frames, Javascript or image maps, dynamic URLs and of course, Flash. The secret to an SEO-friendly website is simple. Employ text-based navigation structures like CSS and HTML to allow search engine spiders to crawl your pages and follow your hyperlinks with ease.
There are many more different ways to raise the concept of web design to a new level. In doing so, however, the Internet professional should not forget that web design must not only serve aesthetic functions but also contribute to the campaign for higher search rankings.
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Click for further information on Web Design or Website Design.. Unique version for reprint here: Flash Websites: A Big No For SEO.
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