It doesn't matter what kind of niche you're targeting, as long as you're able to hire a good designer for the job, you will have extremely good results. There are millions of web designers, but not all are what you need, or want, and we will explain why that is so.
Quite a few years ago you could see Flash all over the place, and people were always trying to outdo each other. As you are searching for your designer, take a look at his designs to see if there is a heavy emphasis on Flash. The truth is, nobody likes flash today which is why most of the major companies are trying to avoid it on their website. There are many, including us, who feel that Flash causes more problems than it is worth, and the hassles do not justify using it. Flash seems like it is meant to impress people and the site owner, and it does not impress people - so it tends to be limited in value.
Don't assume that your web designer already knows how to optimize your site for the search engines; it's something that you need to ask beforehand so that you know what your web designer is capable of. If you hire a designer for additional tasks, then you must actually check their references and past work. You do have options when it comes to optimization, and so that part is really not that big of a deal unless you know nothing about it. As you are going along in this process, just be sure you understand that you will need to plan for monthly expenses if you outsource your backlinking.
Those designers who are in demand are that way because their work is good, and they receive referral work from past clients, etc. It is a natural result of being competent and providing a good product. So if you know people who have had sites done, just ask them if they can refer you to somebody and chances are they will. There might be people in your network who have already worked with a designer and know exactly what kind of results he/she might give you.
If you are truly serious about your business, then be patient about hiring a web designer even if it hurts.
Quite a few years ago you could see Flash all over the place, and people were always trying to outdo each other. As you are searching for your designer, take a look at his designs to see if there is a heavy emphasis on Flash. The truth is, nobody likes flash today which is why most of the major companies are trying to avoid it on their website. There are many, including us, who feel that Flash causes more problems than it is worth, and the hassles do not justify using it. Flash seems like it is meant to impress people and the site owner, and it does not impress people - so it tends to be limited in value.
Don't assume that your web designer already knows how to optimize your site for the search engines; it's something that you need to ask beforehand so that you know what your web designer is capable of. If you hire a designer for additional tasks, then you must actually check their references and past work. You do have options when it comes to optimization, and so that part is really not that big of a deal unless you know nothing about it. As you are going along in this process, just be sure you understand that you will need to plan for monthly expenses if you outsource your backlinking.
Those designers who are in demand are that way because their work is good, and they receive referral work from past clients, etc. It is a natural result of being competent and providing a good product. So if you know people who have had sites done, just ask them if they can refer you to somebody and chances are they will. There might be people in your network who have already worked with a designer and know exactly what kind of results he/she might give you.
If you are truly serious about your business, then be patient about hiring a web designer even if it hurts.
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