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Small Business SEO: Some basic tips

By John Parks


Any Online marketer who has experienced the business for quite a while has almost certainly read the term "SEO" many times by now. Web marketing rookies should expect to hear it a lot as well as it will play a crucial role and determine the success of their internet career.

SEO stands for search engine optimisation. This expression fundamentally means the utilization of keyword phrases to obtain a high page ranking in the Google search engine. For online marketers, the procedure begins by picking out a few keyphrases associated with your niche. For instance, if you're marketing a diet product on your internet site, you then might choose a longtail key phrase like "how to burn fat fast" or "how to lose excess weight naturally". You want to use key phrases that online users will probably enter when looking for information about your niche.

The next step is to use a service tool like the Google Keyword Tool Bar. It will show you how often a keyword phrase is searched. It will also provide you with an estimate of how competitive a search term is.

After you have keyword phrases chosen, include them in your website. They need to appear several times in the text and in the title. Include it in the URL if at all possible. You also want to visit blogs and forums in your niche and include a web link returning to your internet site with the keywords as the anchor text. Article directories are another good place to drop off a link. Just compose an article associated with your niche and include a web link in the resource box. This method is known as link building. Backlink Building will take time and involves tedious work. Interestingly, this method will gradually help your page rank.

This is the gist of seo. It is the most fundamental principle to Online marketing. Learn whatever you can about seo; put the concept into practice and you will be rewarded with a page one rank on the search engines. This may lead to targeted visitors for your site.




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