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The Best Approach for Improving Internal Link Structures in Blogs

By Johnny Heath


Every webmaster knows the value of quality backlinking when it comes to effectively optimizing a blog for the search engines. If you really want to do this the right way, then you must become aware of internal site linking structure. This process is not difficult to put into place on a blog, but there are specific guidelines you need to know about.

When we talk about redundancy, we're referring to the repetition of links. Take care to avoid linking too much to any one page from a certain page. Some people push the limit with this by using themes or plugins that create never-ending link loops on a page. If you have to link to a page then choose to have just one link, and make it clear. We recommend that you create your links so as to serve the search engines plus those who are on your site. By avoiding redundancy you'll automatically make your blog's internal linking structure stronger. You will make all the positive difference with your links when your link anchor text choices are relevant and appropriate for your site. Times have changed and so has the regular Internet user, which means you need to keep up with choices people are making today to give them a more satisfying experience on your blog. Anchor text links that simply says 'Click Here' no longer work as people want to see links that explicitly explain what they can expect upon clicking. What you decide to go with in terms of anchor text has to be something that is not already used somewhere else on your site. Try using anchor text that contains a strong call to action that specifically directs the users to take action.

If your blog is serving a niche where people have questions that they want to be answered or if it offers a service where you receive high number of queries from the users, you should consider creating an FAQ page to answer their frequently asked questions. Simply put, you can add a lot more links going out to other areas of your site with an FAQ page. By do this, you will have another chance to place links with relevant keywords which will help with search engine optimization. The FAQ with great internal links will be crawled by the bots, and they will report back that your site is rich with internal links. This page will be optimized with a variety of keywords, and then you can place them in your link anchor text as well.

As you can clearly understand, this is a straightforward approach that you can use any time you need it.

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