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Increase revenues from Autoresponders and Shopping Cart Integration

By Tyrone Tyson


This can be completed in few seconds with the help of a simple autoresponder e-mail.

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However, that�s not the end of your message or at least it shouldn�t be.

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This is the right time for you to reach out to your customers and gently let them know about the variety of items they can expect at your store and other current special schemes.

You can benefit from the �thank you� message that is sent by mentioning accessory items related to the product just purchased by them.

To illustrate, assume that your customer purchases a name brand pair of shoes; in that case you should offer them a matching hand bag by the same designer.

To make the offer seem irresistible to your customer make sure you mention a discount off the accessories.

Pay attention! No matter what you do avoid including this offer on their e-mail sales receipt.

Ensure that each of your customers have a distinctly memorable moment with their purchase.

They need to feel they are the most important person on your on line store and no one else matters but them.

Spend considerable time in preparing a very special message for your autoresponder and shopping cart integration.

Frankly, if you�re not a good writer, you should hire someone who is a professional writer.

Confirm that this particular writer has considerable experience in writing appealing messages.

Even though it adds to your costs, it needs to be considered only once.

Your ROI of the expense will be returned to you every time one of your customers responds to your follow up autoresponder message.

Exercise precaution! Don�t kill the golden goose that laid your golden egg.

In effect don�t overuse your autoresponder to bombard your customers with deal after deal.

Remember, you want them to feel warm and fuzzy about you.

You want to make the customers feel that you perceive them in a special way. You can exhaust your welcome if you are not careful.

Send up to three messages a month to retain your name in the mind of your customer and a casual fourth or fifth message when you have a fantastic deal.

Properly worded e-mails will work magic for your bottom line.

In simple words, it will help in working out a long term relationship with every customer.

Customizing your e-mails in minor ways will demonstrate the importance of your autoresponder and integration with the shopping cart becomes manifest each time you look at your bottom line.




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