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Artists: What Should You Expect From Your Gallery?

By Barbra Sundquist


The artist - gallery relationship is one that can either be mutually enjoyable or mutually disagreeable. To make sure your gallery relationship is of the enjoyable type, be businesslike right from the start. Don't be one of the artists who are so pleased to be accepted into a space, they forget to pay attention to the details.

Be proactive in your gallery relationship. Don't wait to be shocked and then complain about being mistreated. Ask yourself, "Am I taking responsibility for my part of the deal? Have I done the homework/research necessary to satisfy myself on all of the issues before getting involved?"

Even if you're friends with the gallery owner (especially if you're friends), have a frank talk about all the terms and conditions of your business relationship. This will make sure that both parties understand any implied or actual terms of agreement. Knowing the pertinent information, artists can set their prices accordingly, or strike a dealt to spilt costs upfront.

It may seem like overkill, but get everything in writing. This applies to everything from who pays for refreshments for openings, to who hangs the show, to what expenses are deducted from sales. This will make sure that both parties understand any implied or actual terms of agreement.

The point is, none of us like surprises. With clarity comes success and the time to take care of other needs like public relations and contacting those who have purchased or show interest in your work in the past; these people are your biggest warm market.

Getting started with a gallery can feel like an overwhelming undertaking. Remember the expression "The way to eat an elephant is one bite at a time." Taking this important next step in your art career can be daunting, but being rewarded with sales will make it all worthwhile.




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