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The Rewards of Submitting Company Data to Local Search Directories

By Simon Volkov


Local listing directories have become a important tool for any company that conducts business online. These sorts of directories offer several advantages for a nominal investment and should be a priority for all business owners.

Local listings directories are often compared to print phone directories. Business owners can provide contact information and hours of operation so that consumers can locate the company's physical location.

Internet business directories offer added features that cannot be attained with print directories. For example, the major Internet directories like Yahoo and Google supply backlinks to company websites and let proprietors publish marketing materials and product images.

Along with posting information to major local search directories, business owners also need to post to niche directories, mobile phone directories, 411 directories, and in-car navigation directories like OnStar.

Many buyers prefer local search over print directories because they can obtain driving directions and maps to cell phones or print them out. This is especially advantageous to people new to the area.

Also, virtually all of the directories make it easy for consumers to write customer testimonies relating to their experience with the organization. Positive customer testimonies can have influence on consumers'decisions to buy from the company.

Company Owners are also permitted to publish various types of advertising materials via local listing directories. This is an excellent venue for posting product catalogs and images, restaurant menus, and special deals such as discounts or coupons.

While posting to local listings can be very advantageous, it is merely one of numerous Internet marketing methods. To completely capitalize with Internet marketing involves interconnecting a variety of advertising campaigns including articles, video ads, podcasts, and social marketing.

No one equipped to manage all facets of Web marketing without help from others. One solution is to delegate projects to an online advertising company that is experienced in Web optimization and supplies a variety of advertising solutions.

Working side-by-side with professionals can accelerate the execution of Internet marketing strategies and make certain ad campaigns are efficient and outstanding. At bare minimum, consult with a marketing consultant to establish plans for incorporating local search into your existing marketing plan or take part in a marketing training course to understand how to captialize on the power of local listings directories.




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