The age old business adage says to thrive a business must create a product of service that the customer wants at a reasonable price. It may seem an obvious statement but it still misses one serious challenge, getting customers to notice that product or service. The methods a company chooses to highlight what they sell is critical, and the choice; internet marketing vs yellow page advertising, has become easy.
The last three decades have seen a meteoric rise in computers and other personal information technology devices. It would be hard to find someone who has no access to online information in any developed nation. The prevalence has drastically altered how people live and communicate.
As malls across the nation have discovered, high gas prices keep people from window shopping. A stumbling economy makes the situation worse, as households have learned to shop smarter, either directly online or researching first and then combining the pick up with errands. Companies who thrive have learned and adapted.
With people unwilling to window shop, getting products in front of consumers is a great challenge. This is problematic for businesses seeking a cost effective way to get noticed. The traditional methods were print media, including newspapers and magazines, and the telephone book.
The normal idea of running newspaper or magazine ads is also losing traction, as so many people stop reading them, preferring the free news the can find online. This has literally ended the publication of many newspapers and magazines. Those that remain are much thinner and charge much more for ads.
Not so long ago the television was often reminding us to let our fingers do the walking, but today most people use them for typing instead. Some communities have even passed legislation allowing households to opt out of having phone books delivered. When considering internet marketing vs yellow page advertising, the smart money is on the World Wide Web.
The last three decades have seen a meteoric rise in computers and other personal information technology devices. It would be hard to find someone who has no access to online information in any developed nation. The prevalence has drastically altered how people live and communicate.
As malls across the nation have discovered, high gas prices keep people from window shopping. A stumbling economy makes the situation worse, as households have learned to shop smarter, either directly online or researching first and then combining the pick up with errands. Companies who thrive have learned and adapted.
With people unwilling to window shop, getting products in front of consumers is a great challenge. This is problematic for businesses seeking a cost effective way to get noticed. The traditional methods were print media, including newspapers and magazines, and the telephone book.
The normal idea of running newspaper or magazine ads is also losing traction, as so many people stop reading them, preferring the free news the can find online. This has literally ended the publication of many newspapers and magazines. Those that remain are much thinner and charge much more for ads.
Not so long ago the television was often reminding us to let our fingers do the walking, but today most people use them for typing instead. Some communities have even passed legislation allowing households to opt out of having phone books delivered. When considering internet marketing vs yellow page advertising, the smart money is on the World Wide Web.
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