Two wrongs do not make a right anymore than good marketing compensates for a bad business.
If you are marketer you will doubtless have noticed this to be at least in part correct.
Some clients are harder than others to work with than others.
Not as people, as people they can be lovely. I'm talking about people trying to engage with and adopt new things. Sometimes the sole driver for them getting engaged with online, mobile and local marketing service providers is the idea that they should.
Maybe they have seen their competitors beginning to use social media marketing, mobile marketing or online marketing and feel that they had better try to keep pace. They believe that they should at least make an effort to keep up with the pace setters, within though they don't have the legs - and they know it.
So when you work with them and on their behalf - whether you're a Plymouth marketing agency or work in Toronto - you are in for a real challenge.
Of course, the message here is select clients carefully.
Occasionally nice people run bad enterprises. Likewise, occasionally entrepreneurs are way more interested in the distraction of working with an external marketing provider than they are in doing what's required to make the most of technology's blessings in the long term.
And when all is said. If things go bad people will blame others before they do themselves.
As a marketing pro it is OK for you to be choosy in the kinds of businesses and business people you work with. Try to work with enterprises that already do what they do well. Work with entrepreneurs that apply what they learn and are content learning new things.
Irrespective of how confident you are that your local, mobile and online marketing services can turn in good results and possibly turn businesses' fortunes around don't feel the need to prove it at any cost.
If you are marketer you will doubtless have noticed this to be at least in part correct.
Some clients are harder than others to work with than others.
Not as people, as people they can be lovely. I'm talking about people trying to engage with and adopt new things. Sometimes the sole driver for them getting engaged with online, mobile and local marketing service providers is the idea that they should.
Maybe they have seen their competitors beginning to use social media marketing, mobile marketing or online marketing and feel that they had better try to keep pace. They believe that they should at least make an effort to keep up with the pace setters, within though they don't have the legs - and they know it.
So when you work with them and on their behalf - whether you're a Plymouth marketing agency or work in Toronto - you are in for a real challenge.
Of course, the message here is select clients carefully.
Occasionally nice people run bad enterprises. Likewise, occasionally entrepreneurs are way more interested in the distraction of working with an external marketing provider than they are in doing what's required to make the most of technology's blessings in the long term.
And when all is said. If things go bad people will blame others before they do themselves.
As a marketing pro it is OK for you to be choosy in the kinds of businesses and business people you work with. Try to work with enterprises that already do what they do well. Work with entrepreneurs that apply what they learn and are content learning new things.
Irrespective of how confident you are that your local, mobile and online marketing services can turn in good results and possibly turn businesses' fortunes around don't feel the need to prove it at any cost.
About the Author:
By Stephane Kolinsky owner of Springboard Outsourcing and a plymouth mobile internet site developer also acts as anintegrated selling agency in plymouth devon.
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