In the last issue we talked about how Facebook can help you attract new buyers. For this issue, you will learn how to build a Facebook Fan page for your own business.
Any successful business executes a good amount of social interaction and social media management. You can't have a thriving online business without having good connection with your target audience and without presence from the vast expanse of the Internet.
A lot of business managers have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As mentioned before, setting up a Fan Page is beneficial for new and established businesses alike. This will help their prospective customers easily relate to them. People look for official websites to evaluate a company's credibility. However, a Facebook Fan Page, as long as it's professionally managed, will do in case you have no website.
In addition to that, it's more effective to go for a Fan page rather than a personal profile if you want to establish a sense of authenticity to the information you provide in your page. A profile page is less believable compared to a Fan Page. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. Come up with descriptions like 'TASTY Philadelphia Homemade Ice Cream'. This way, you are hitting two birds with one stone. You've just given out your location right away which helps your audience in determining your geographical background and you've found a way to make your name sound different from the other.
You can do this after you have created a user name. A user name can only be established once your Fan page has 25 fans.
You can also gain credibility by answering all necessary inquiries in your profile. A complete profile which more or less gives out your background, short history and store location will be helpful. More than being complete, the content must also be creative. Most of the time, the profile is the basis whether people want to add you up or not. It should be your primary goal to have a strong following online if you want your Fan Page to bring you more customers.
When using Facebook for Business, part of establishing a good brand is by customizing it by adding store photos, product photos, notes and the like. Be careful with what photos to add. Using watermark to avoid stolen business photos is a good idea. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Last but not the least, don't forget to add your contact details as well as addresses.
For a more reliable online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
That's it. Be sure to read your next issue soon. You will figure out how to get people to like your Facebook business page.
Any successful business executes a good amount of social interaction and social media management. You can't have a thriving online business without having good connection with your target audience and without presence from the vast expanse of the Internet.
A lot of business managers have proven Facebook marketing as one of the most effective ways out there when it comes to generating targeted traffic. Its influence to culture and daily life is so magnanimous that having an account can literally make or break a starting company.
As mentioned before, setting up a Fan Page is beneficial for new and established businesses alike. This will help their prospective customers easily relate to them. People look for official websites to evaluate a company's credibility. However, a Facebook Fan Page, as long as it's professionally managed, will do in case you have no website.
In addition to that, it's more effective to go for a Fan page rather than a personal profile if you want to establish a sense of authenticity to the information you provide in your page. A profile page is less believable compared to a Fan Page. Decide on your business name as soon as possible and look for names similar to your own in the same industry as your company.
For instance, if you've decided on the name 'TASTY Ice Cream' and you find a page with almost the same name in the same industry, look for ways to set your name different. Come up with descriptions like 'TASTY Philadelphia Homemade Ice Cream'. This way, you are hitting two birds with one stone. You've just given out your location right away which helps your audience in determining your geographical background and you've found a way to make your name sound different from the other.
You can do this after you have created a user name. A user name can only be established once your Fan page has 25 fans.
You can also gain credibility by answering all necessary inquiries in your profile. A complete profile which more or less gives out your background, short history and store location will be helpful. More than being complete, the content must also be creative. Most of the time, the profile is the basis whether people want to add you up or not. It should be your primary goal to have a strong following online if you want your Fan Page to bring you more customers.
When using Facebook for Business, part of establishing a good brand is by customizing it by adding store photos, product photos, notes and the like. Be careful with what photos to add. Using watermark to avoid stolen business photos is a good idea. You must remember that you are building a brand here. Avoid posting content that are too personal such as personal photos and videos, informal company party documentation, internal problem discussions and others. Last but not the least, don't forget to add your contact details as well as addresses.
For a more reliable online presence, you can also tie up your Facebook fan page with other social networks like Twitter, YouTube and even your official website.
That's it. Be sure to read your next issue soon. You will figure out how to get people to like your Facebook business page.
About the Author:
Are you already using Facebook for Business? If not, you're missing a lot on profits! Find out more about Facebook marketing here.
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