Many Netrepeuners who are trying to perform SEO for their website may have heard of the term 'Black hat SEO' before, and may have asked what it is, whether or not it works, and what will happen if this person is using methods that are considered to come under this industry. Being aware about these points can help a person to perform better SEO, and prevent unethical search engine optimization. This article looks at why black hat SEO is bad and the different types of it.
So, what exactly is black-hat? It is generally defined as any method of attempting to get higher search engine rankings by techniques that are not considered ethical, and which try to, in some way or other, trick the search pages such as Google's to list the page higher in their listings, and give it a better ranking. Thus, it is a type of marketing which usually employs methods of boosting ones site's ratings by performing online marketing which has no real benefit to people, and tries to trick search bots.
To better grasp what sort of actions might be classed as unethical SEO, it can be useful to consider some examples of such behavior. One method that is often known to be devious SEO is the technique of using hidden text on ones pages that is primarily there for the search bots that go through the internet looking to place pages on appropriate listings. This text is usually made invisible in one way or another to human eyes, and means that the search bots may be looking at a page which is quite different from the one readers will be viewing.
Keyword stuffing may often be a method that is employed to trick the search engines into listing ones pages higher in the search pages. Search bots look for keywords to determine what the content of a site is, and this is one thing that they take into account when listing ones pages. Thus, keyword stuffing is an extreme way of making the search bots aware of what a page is about. It is not allowed by most search engines, and will generally offer little or no content for actual human readers.
Some people place secret pages on their websites that cannot be seen by people, but are visible to the search bots. These pages will usually be put there to try and increase a person's page rank in one way or another. As might be expected, these pages are deemed wrong by most people, and the search engine companies.
One may be wondering if black-hat practices really work. Well, the answer to this is that they may often work for a short period, but in the end, a person employing such dubious means will often be detected, and his or her pages banned from the search pages altogether. This can be a hard issue to deal with for any website as it makes the page all but invisible to the public, and stops the page from getting any search traffic from people who search on Google and other search engines' pages.
A person may be trying to practice ethical SEO but fear that he or she might be doing something that is considered unethical by the search engines. There is a simple way to avoid this ever happening, and possible suspension of ones site, and this is to check the regulations of and general guidelines of most search engines. This will help one to get a better idea of what one can and cannot perform.
This was just a short look at what behavior is considered unethical SEO, and how to avoid such actions. For more info on this topic, one can find many more articles that why black hat SEO is bad and the different forms of it.
So, what exactly is black-hat? It is generally defined as any method of attempting to get higher search engine rankings by techniques that are not considered ethical, and which try to, in some way or other, trick the search pages such as Google's to list the page higher in their listings, and give it a better ranking. Thus, it is a type of marketing which usually employs methods of boosting ones site's ratings by performing online marketing which has no real benefit to people, and tries to trick search bots.
To better grasp what sort of actions might be classed as unethical SEO, it can be useful to consider some examples of such behavior. One method that is often known to be devious SEO is the technique of using hidden text on ones pages that is primarily there for the search bots that go through the internet looking to place pages on appropriate listings. This text is usually made invisible in one way or another to human eyes, and means that the search bots may be looking at a page which is quite different from the one readers will be viewing.
Keyword stuffing may often be a method that is employed to trick the search engines into listing ones pages higher in the search pages. Search bots look for keywords to determine what the content of a site is, and this is one thing that they take into account when listing ones pages. Thus, keyword stuffing is an extreme way of making the search bots aware of what a page is about. It is not allowed by most search engines, and will generally offer little or no content for actual human readers.
Some people place secret pages on their websites that cannot be seen by people, but are visible to the search bots. These pages will usually be put there to try and increase a person's page rank in one way or another. As might be expected, these pages are deemed wrong by most people, and the search engine companies.
One may be wondering if black-hat practices really work. Well, the answer to this is that they may often work for a short period, but in the end, a person employing such dubious means will often be detected, and his or her pages banned from the search pages altogether. This can be a hard issue to deal with for any website as it makes the page all but invisible to the public, and stops the page from getting any search traffic from people who search on Google and other search engines' pages.
A person may be trying to practice ethical SEO but fear that he or she might be doing something that is considered unethical by the search engines. There is a simple way to avoid this ever happening, and possible suspension of ones site, and this is to check the regulations of and general guidelines of most search engines. This will help one to get a better idea of what one can and cannot perform.
This was just a short look at what behavior is considered unethical SEO, and how to avoid such actions. For more info on this topic, one can find many more articles that why black hat SEO is bad and the different forms of it.
About the Author:
Get exclusive inside information on reasons why Black Hat SEO is bad and the different forms of it now in our comprehensive guide to Malaysia Website Design and everything you need to know about how and where to find the best Web Design .
0 comments:
Post a Comment