The great majority of people build websites just like Kevin Costner in Field Of Dreams.
- They get a great idea.
- They roughly sketch the details out.
- They hire a pricey website designer to build it
- Their research only consists of chatting with some good friends and relatives.
- They then sit back and wait for the cash to come rolling in.
Regrettably more often than not this approach leads to failure. Does this sound like somebody you know? Or perhaps somebody you know closely?
If the goal behind building your internet site is to plug an exciting new business idea or to advertise your goods and services then you have to do some consumer analysis first.
Promoting Comes First
As with all things in business finding customers must come first and in this case we mean market research. Customer analysis means you need to survey and speak to people who are most likely interested in your product or service and whom you believe represent your target market. Go out and get some proposals from them and then build a menu list of key terms that they have indicated to you they would enter into Google.
Now type each one of these terms into the search engine and click "more search tools". Then select "related searches" and an expanded list of keyphrases will be show up on the search site results page (serps). Note down any of these new keywords that you like.
Do Not Forget Good Search Engine Optimization
Now perform a search for "Google keyword tool". This can return the appropriate link to the applicable Google keyword tool for your part of the globe.
Enter your expanded list of possible keyphrases into the keyword tool. The tool will then return a giant list of applicable keywords grouped with traffic and competition data for your market. Go into this list noting down keywords that you want to target based totally on relevancy and competition.
You ought to have a big list of queries that users have entered ordered by search volume and competition.
Go to this list and find the keywords that closely relate to your market and organize them into various headings and groups. You might want to use a handwritten mind map to come up with the various roll ups that these keywords group into.
Now Build Your Sales Driven Web site
It's now time to build out your site, the top-level keywords will form your broad classes, and the more detailed classes will be the more detailed pages on your internet site.
Build out the menus on your website closely following these categories and sub categories, you'll now have an internet site which is exceedingly customer centered and keyword optimized.
Hopefully by following this method you my friend will have a site which won't be ordained to gather Net dust like the majority of domains out there, but will instead be a site that in time receives increased amounts of traffic since you are giving your potential customers absolutely what they want!
The strategy I have described is search engine optimization at its highest form, this is the type of S.E.O that Google loves because when you give your human visitors precisely what they need, you are also giving Google the quality content that it is hunting for and this may translate into an internet site with higher traffic, more success and at last a site that permits you to achieve your business targets.
- They get a great idea.
- They roughly sketch the details out.
- They hire a pricey website designer to build it
- Their research only consists of chatting with some good friends and relatives.
- They then sit back and wait for the cash to come rolling in.
Regrettably more often than not this approach leads to failure. Does this sound like somebody you know? Or perhaps somebody you know closely?
If the goal behind building your internet site is to plug an exciting new business idea or to advertise your goods and services then you have to do some consumer analysis first.
Promoting Comes First
As with all things in business finding customers must come first and in this case we mean market research. Customer analysis means you need to survey and speak to people who are most likely interested in your product or service and whom you believe represent your target market. Go out and get some proposals from them and then build a menu list of key terms that they have indicated to you they would enter into Google.
Now type each one of these terms into the search engine and click "more search tools". Then select "related searches" and an expanded list of keyphrases will be show up on the search site results page (serps). Note down any of these new keywords that you like.
Do Not Forget Good Search Engine Optimization
Now perform a search for "Google keyword tool". This can return the appropriate link to the applicable Google keyword tool for your part of the globe.
Enter your expanded list of possible keyphrases into the keyword tool. The tool will then return a giant list of applicable keywords grouped with traffic and competition data for your market. Go into this list noting down keywords that you want to target based totally on relevancy and competition.
You ought to have a big list of queries that users have entered ordered by search volume and competition.
Go to this list and find the keywords that closely relate to your market and organize them into various headings and groups. You might want to use a handwritten mind map to come up with the various roll ups that these keywords group into.
Now Build Your Sales Driven Web site
It's now time to build out your site, the top-level keywords will form your broad classes, and the more detailed classes will be the more detailed pages on your internet site.
Build out the menus on your website closely following these categories and sub categories, you'll now have an internet site which is exceedingly customer centered and keyword optimized.
Hopefully by following this method you my friend will have a site which won't be ordained to gather Net dust like the majority of domains out there, but will instead be a site that in time receives increased amounts of traffic since you are giving your potential customers absolutely what they want!
The strategy I have described is search engine optimization at its highest form, this is the type of S.E.O that Google loves because when you give your human visitors precisely what they need, you are also giving Google the quality content that it is hunting for and this may translate into an internet site with higher traffic, more success and at last a site that permits you to achieve your business targets.
About the Author:
Paul Foley has contributed articles to various websites now he writes small business website articles for business related websites. His likes to help small business owners to increase sales by employing time tested marketing methodologies in their business.
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