The important thing to note about a squeeze page is the underlying rationale for doing certain things on it that make all the difference in the world. A squeeze page is not at all hard to make, but you need to be aware of your audience. If there is no connection with your traffic, then that will be it and game over for you. Here are some important items you have to know so your squeeze pages can get the job done.
Squeeze page copy is critical to your success, and one important element of this copy is the correct use of white space. If you have ever read our other material, you probably recall us discussing why whitespace is important. Judicious use of white space means not having your copy, or text, all crunched up together. All of us scan pages when we read them on the Internet. Using white space can help expedite this process. They will appreciate it on a subconscious level and this will help keep them reading (scanning) your text. So, make your paragraphs of different lengths, use bullets, and make sure you have lots of white space on your squeeze page.
Let's talk about having a disclaimer about spam under your opt in box. First of all, you don't need to use it. Despite this fact, you should have one on your squeeze page. Not having one will be a proverbial "red flag" for people visiting your site. It is something they are accustomed to seeing. This can actually become very problematic for you when you do not put the disclaimer on your site. Besides, unless you are a spammer, you never want anybody to think that you may be one. Anyone seeking the best possible conversions on their squeeze page with an opt in, according to every test that has been done, we want to have a disclaimer.
One piece of prep work you must do is figure out your message and those to whom you are writing. Those who do this all the time are copywriters, but this is just as important for any IM marketer. This is very key to successfully getting your marketing message across to people. So if you have several niches you work in, then you have to know each of them. If you want all the odds in your favor, then this is part of what must be done.
Making a squeeze page is not something everyone can do, nor can they do it proficiently after doing it one or two times. Testing them, and properly optimizing them for search engines is also something that needs to be done. Creating a squeeze page is actually not that difficult if you have the necessary skills and knowledge necessary to get the job done.
Squeeze page copy is critical to your success, and one important element of this copy is the correct use of white space. If you have ever read our other material, you probably recall us discussing why whitespace is important. Judicious use of white space means not having your copy, or text, all crunched up together. All of us scan pages when we read them on the Internet. Using white space can help expedite this process. They will appreciate it on a subconscious level and this will help keep them reading (scanning) your text. So, make your paragraphs of different lengths, use bullets, and make sure you have lots of white space on your squeeze page.
Let's talk about having a disclaimer about spam under your opt in box. First of all, you don't need to use it. Despite this fact, you should have one on your squeeze page. Not having one will be a proverbial "red flag" for people visiting your site. It is something they are accustomed to seeing. This can actually become very problematic for you when you do not put the disclaimer on your site. Besides, unless you are a spammer, you never want anybody to think that you may be one. Anyone seeking the best possible conversions on their squeeze page with an opt in, according to every test that has been done, we want to have a disclaimer.
One piece of prep work you must do is figure out your message and those to whom you are writing. Those who do this all the time are copywriters, but this is just as important for any IM marketer. This is very key to successfully getting your marketing message across to people. So if you have several niches you work in, then you have to know each of them. If you want all the odds in your favor, then this is part of what must be done.
Making a squeeze page is not something everyone can do, nor can they do it proficiently after doing it one or two times. Testing them, and properly optimizing them for search engines is also something that needs to be done. Creating a squeeze page is actually not that difficult if you have the necessary skills and knowledge necessary to get the job done.
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