There are some people that did not like Panda, the process for SEO efforts. It was one of the causes that produced that may websites slipped down, regardless of whether web designers did not do anything wrong.
Now Google presents its "Penguin", a new procedure which will guide our searches and our "SEO" efforts for improving ranks for our keywords in this search website.
The penguin, a new icon
First the name. And when something has a new name it marketing it wants to claim that their producers want to spread the feeling that they were working in a new service or product from an old system. Google is not an exception.
Penguin wants to tell us that Panda is dead and the new algorithm came to life. Yes, but why and how. There are tons of info regarding how Penguin influenced SEO workers and many of them are coincident: Do you remember anything about content? Perhaps you should forget all about it because Penguin is not his best friend.
S.E.O SEO and content: what's crucial and what's not
Some of the people were talking about it, about S.E.O., about digitised media, digital promoting, internal links and external links. Everything was a cause for changing in SEO, but Google just did it and nothing modified in Panda because Panda, simply died. Is it true that web sites with a small content increased their rankings? It might be possible, and other internet sites with tons of original content can be thrown to the base of Google. How could it occur? Due to Penguin.
Now, it was recommended that we have to have plenty of external links pointing to our website not just with our desired keyword, but with other ones. Additionally , like always, it's been told that to have your name in the URL can be good or bad depending on the income links or the people that chat about the topic.
Now Google presents its "Penguin", a new procedure which will guide our searches and our "SEO" efforts for improving ranks for our keywords in this search website.
The penguin, a new icon
First the name. And when something has a new name it marketing it wants to claim that their producers want to spread the feeling that they were working in a new service or product from an old system. Google is not an exception.
Penguin wants to tell us that Panda is dead and the new algorithm came to life. Yes, but why and how. There are tons of info regarding how Penguin influenced SEO workers and many of them are coincident: Do you remember anything about content? Perhaps you should forget all about it because Penguin is not his best friend.
S.E.O SEO and content: what's crucial and what's not
Some of the people were talking about it, about S.E.O., about digitised media, digital promoting, internal links and external links. Everything was a cause for changing in SEO, but Google just did it and nothing modified in Panda because Panda, simply died. Is it true that web sites with a small content increased their rankings? It might be possible, and other internet sites with tons of original content can be thrown to the base of Google. How could it occur? Due to Penguin.
Now, it was recommended that we have to have plenty of external links pointing to our website not just with our desired keyword, but with other ones. Additionally , like always, it's been told that to have your name in the URL can be good or bad depending on the income links or the people that chat about the topic.
About the Author:
Abel Pardo is CEO of Aigen Digital Marketing and Professor of Online Marketing at the University of Leon
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