In this post I am going to explain how Listjoe can be used to boost the Alexa ranking of your web site or blog and why this is probably be an important element in your Search Engine Optimisation (SEO) technique.
It's now commonly believed amongst Internet Marketers that search engines like Google and yahoo favour websites with better Alexa rankings. The Alexa ranking of a web site is determined based on the volume of traffic visiting a web site or weblog and ranks all websites from the most widely used (number 1) to the least popular. The reason why Google and yahoo might favour sites with better Alexa rankings is since their purpose as search engines is to direct their customers to resources that are of use to them. Hence, they only wish to direct people to useful and relevant web sites, as or else their clients might want to use a different search engine, or provider. The popularity of a website provides Search Engines a sign of how useful and relevant the content on a web site is and therefore, whether it is smart to send people to that website or not! What all this actually means for both you and your website is that if you want to get higher listings in Google then you should ensure that you are driving decent volumes of traffic from other sources too.
As I have mentioned in previous articles, Lisjoe can be used to drive a lot of visitors to your website or blog. Although this may not always be the highest quality traffic, a few of it will still convert to prospects or sales, but there's another significant benefit as far as your Search engine optimization is concerned. Google and yahoo are likely to notice this increase in traffic and development in Alexa ranking. Therefore, the search engines are more likely to deem your website as having useful and relevant content, which in turn is likely to improve your Google listings for some, if not all of your related keywords. This is definitely not a guarantee, but we know that Google's complex algorithms take lots of variables into consideration when indexing and listing websites.
If you are looking for appropriate long and short term marketing techniques then using Listjoe could provide a solution for both. In the short term you will be able to drive large volumes of relatively low quality traffic to your site. This may not seem ideal, but this will allow you to test your ad copy and landing pages for your medium to long-term marketing techniques (discussed in another of my articles). In addition, this traffic may be low quality, but there is the possibility to send as much as 85,000 visitors to your site every single month (also discussed in another of my articles)! You do not need to convert at high percentages to make that profitable!
In the long term, search engines will sit up and rate your site. You will still need to ensure that you pay attention to your off-page and on-page web site optimisation, but your site must be recongnised as offering value to visitors by the search engines.
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