New studies have found that video content can more than double the chance of your page reaching the first page on a Google search, as long as it is used in conjunction with classic SEO (search engine optimization) methods. We all know today's marketing world is reliant on two ever growing parts. Search engine optimization and social media.
You don't need to worry about quality or editing, leaving it as raw as possible, even when there are slight blunders. This makes it more engaging and shows personality behind the robotics of online shopping and websites. Even social media, which is meant to feel more personal and engage with clients more can feel slightly robotic when it comes down to a company page with planned tweets and posts. Posting a video on to your brand's website and social media pages means people can put a face, voice and personality to the brand, making them feel more of a connection.
Google Panda was also put in place to return the highest quality sites with longer click through rates, meaning sites on which people hang around for longer after clicking. Google consider a site with a longer click through rate to be of higher quality, because if a person is spending more time on that site then the content must be more worthwhile, simple as. This is why Google Panda was put in place, to create higher quality search results, resulting in higher ranking for 'higher quality' sites.
Don't be too uptight and corporate with the way you choose to shoot the videos. Make them feel as relaxed as possible, and avoid jargon and long words that will lose people's attention. Talk honestly and passionately about the brand and products, but don't be too overboard, keep it genuine. You can easily generate business through video by communicating passionately and honestly about the brand.
The fact that video can almost guarantee a higher click through rate than a page of text, in addition to the added potential for virility of video content, makes it an ideal tool for use in getting your page ranked higher and being considered a higher quality site. It also drives more traffic to your site, and keeps them engaged for longer, in addition to giving you extra social media presence.
You don't need to worry about quality or editing, leaving it as raw as possible, even when there are slight blunders. This makes it more engaging and shows personality behind the robotics of online shopping and websites. Even social media, which is meant to feel more personal and engage with clients more can feel slightly robotic when it comes down to a company page with planned tweets and posts. Posting a video on to your brand's website and social media pages means people can put a face, voice and personality to the brand, making them feel more of a connection.
Google Panda was also put in place to return the highest quality sites with longer click through rates, meaning sites on which people hang around for longer after clicking. Google consider a site with a longer click through rate to be of higher quality, because if a person is spending more time on that site then the content must be more worthwhile, simple as. This is why Google Panda was put in place, to create higher quality search results, resulting in higher ranking for 'higher quality' sites.
Don't be too uptight and corporate with the way you choose to shoot the videos. Make them feel as relaxed as possible, and avoid jargon and long words that will lose people's attention. Talk honestly and passionately about the brand and products, but don't be too overboard, keep it genuine. You can easily generate business through video by communicating passionately and honestly about the brand.
The fact that video can almost guarantee a higher click through rate than a page of text, in addition to the added potential for virility of video content, makes it an ideal tool for use in getting your page ranked higher and being considered a higher quality site. It also drives more traffic to your site, and keeps them engaged for longer, in addition to giving you extra social media presence.
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