A rule worth sticking to is that when using websites as a marketing tool, if the site is not visited as much as initially planned or is not popular then to put it simply it will not be fulfilling its fundamental objectives. Even websites that have had vast sums spent on their design aspects may not necessarily end up being really popular once up and running.
Sometimes people misinterpret low hit levels to be the end product of a website requiring significant design upgrades and this might be the cause but with the continual rise in significance of search engines for starting web based traffic, there is a good chance that the site needs Search Engine Optimisation (SEO) assistance. In simplest terms, SEO is a technique for improving the chance of internet users visting the website and therefore if a business uses a website then the chances are that it could benefit from SEO services.
SEO quickly becomes crucial factor in web based marketing for businesses when you bear in mind the fact that the great majority of web based traffic is generated by people using search engines. The situation now is such that search engines totally dominate the generation of web traffic to sites for web surfers looking for particular products, services or information. Using search engines to do track down the websites and then choosing the one you want is similar to fishing with a net which pulls in a variety of fish as opposed to using a rod and line and catching one fish at a time. It therefore makes sense when put like this that the higher up the listings on the major search engines results pages your website comes then the more visitors you will receive. Research has shown consistently that websites that are placed on page one will receive the most hits to their site following key word searches via search engines with the listings at the top of page one being the most popular by a long way.
Choosing to undertake SEO on your own or using in-house employees may save you money and provide a modest amount of success but ultimately DIY SEO is highly unlikely to get your site to the top of the listings. However, if your business is serious about SEO and may have even tried in-house activities then investing in the services of a experienced SEO consultant is very beneficial. An SEO consultant will be able to carry out a sustained campaign which over time will boost the site's search engine ranking through using a variety of 'on page' and 'off page' strategies. The methods used by SEO experts are being modernised frequently which means that DIY approach although not pointless will have limited success especially when you consider as well that search engines are also forever modernising their systems for ranking websites which only serves to make it fiendishly taxing for non-professionals to keep up with the latest methods.
If a company goes down the route of bringing in external consultants to undertake the SEO work on the company's behalf then in a matter of two or three months they should see the benefit of their investment in the form of an greatly increased search engine ranking leading to more business. Small companies trading in competitive markets can stand to gain from effective SEO as they can move up the rankings and challenge their larger competitors through nothing more than being closer to the top of the rankings on the search engine results pages and therefore attract more interest from web users. Needless to say but make sure you do the research before hiring a consultant's services as there are many to choose from but the main thing to motivate you whether your business is large or small is that having a strong web presence is always going to help your business to pull in new customers.
Sometimes people misinterpret low hit levels to be the end product of a website requiring significant design upgrades and this might be the cause but with the continual rise in significance of search engines for starting web based traffic, there is a good chance that the site needs Search Engine Optimisation (SEO) assistance. In simplest terms, SEO is a technique for improving the chance of internet users visting the website and therefore if a business uses a website then the chances are that it could benefit from SEO services.
SEO quickly becomes crucial factor in web based marketing for businesses when you bear in mind the fact that the great majority of web based traffic is generated by people using search engines. The situation now is such that search engines totally dominate the generation of web traffic to sites for web surfers looking for particular products, services or information. Using search engines to do track down the websites and then choosing the one you want is similar to fishing with a net which pulls in a variety of fish as opposed to using a rod and line and catching one fish at a time. It therefore makes sense when put like this that the higher up the listings on the major search engines results pages your website comes then the more visitors you will receive. Research has shown consistently that websites that are placed on page one will receive the most hits to their site following key word searches via search engines with the listings at the top of page one being the most popular by a long way.
Choosing to undertake SEO on your own or using in-house employees may save you money and provide a modest amount of success but ultimately DIY SEO is highly unlikely to get your site to the top of the listings. However, if your business is serious about SEO and may have even tried in-house activities then investing in the services of a experienced SEO consultant is very beneficial. An SEO consultant will be able to carry out a sustained campaign which over time will boost the site's search engine ranking through using a variety of 'on page' and 'off page' strategies. The methods used by SEO experts are being modernised frequently which means that DIY approach although not pointless will have limited success especially when you consider as well that search engines are also forever modernising their systems for ranking websites which only serves to make it fiendishly taxing for non-professionals to keep up with the latest methods.
If a company goes down the route of bringing in external consultants to undertake the SEO work on the company's behalf then in a matter of two or three months they should see the benefit of their investment in the form of an greatly increased search engine ranking leading to more business. Small companies trading in competitive markets can stand to gain from effective SEO as they can move up the rankings and challenge their larger competitors through nothing more than being closer to the top of the rankings on the search engine results pages and therefore attract more interest from web users. Needless to say but make sure you do the research before hiring a consultant's services as there are many to choose from but the main thing to motivate you whether your business is large or small is that having a strong web presence is always going to help your business to pull in new customers.
About the Author:
My name is Ade Lewis and I am an SEO consultant providing a wide range of SEO services. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having an SEO Expert on-board. I can help you succeed in gaining higher search engine rankings. SEO Consultancy
0 comments:
Post a Comment