Unethical search optimization, or black hate SEO is disliked in the online industry. It has given many reputable search optimization companies a bad rep, not because of what they do, but because of what others similar companies do in the space. It takes one unethical firm to ruin the fun for everyone.
Search marketing is the process of getting websites higher on the internet. There is an ethical way to do that and an unethical way to do it. The ethical means is called white hat search marketing and the unethical way is called black hat search marketing.
Many try black hat techniques because they promise quick impact, quick results. But anything worth while takes time and effort to build. Thus, while black hat techniques may work in the short term, they are not a good long term solution to build your business over. Absolutely not.
What are some of these black hat SEO methods? Well, stuffing keywords is one of them that is disliked by search engines. When you keyword stuff your website, you are spamming the search engines, and even if you think this is doing good for you it is really not. Spamming online can be very rough to your online business.
Another unethical optimization practice is masking terms by making them the same shade as your web site's background. Thus the terms blend in and are not seen by the human eye. This is a very unethical way to beat the system.
These approaches are definitely not the way search engines would like blogs and sites to be. Cheating and deceiving will not last long. Search engines are very smart today. Such black hat SEOmethods, while they work for now, will be very quick to die down.
It is best to focus your efforts on ethical optimization methods. The Internet is already filled with spam all over the place. Let's make an effort to make it better. You can start today by optimizing your site the proper way, utilizing only ethical SEO techniques.
Search marketing is the process of getting websites higher on the internet. There is an ethical way to do that and an unethical way to do it. The ethical means is called white hat search marketing and the unethical way is called black hat search marketing.
Many try black hat techniques because they promise quick impact, quick results. But anything worth while takes time and effort to build. Thus, while black hat techniques may work in the short term, they are not a good long term solution to build your business over. Absolutely not.
What are some of these black hat SEO methods? Well, stuffing keywords is one of them that is disliked by search engines. When you keyword stuff your website, you are spamming the search engines, and even if you think this is doing good for you it is really not. Spamming online can be very rough to your online business.
Another unethical optimization practice is masking terms by making them the same shade as your web site's background. Thus the terms blend in and are not seen by the human eye. This is a very unethical way to beat the system.
These approaches are definitely not the way search engines would like blogs and sites to be. Cheating and deceiving will not last long. Search engines are very smart today. Such black hat SEOmethods, while they work for now, will be very quick to die down.
It is best to focus your efforts on ethical optimization methods. The Internet is already filled with spam all over the place. Let's make an effort to make it better. You can start today by optimizing your site the proper way, utilizing only ethical SEO techniques.
About the Author:
Visit the Dallas SEO Experts on Facebook here. You can also visit them on Twitter here.
0 comments:
Post a Comment