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Quality Graphic Design

By Jeanine Peters


Graphic designers offer a wide range of graphic design services to assist you with your posters, logos and magazine ads. Whatever you are seeking, we are able to provide high quality, creative designs. When it comes to graphic design there are four different categories: image-based design, type-based design, image and type and symbols, logotypes, and logo's.

Graphic designers can create images that put across a certain message that the client wants to send. This method is very clear-cut and powerful, because images express emotion and ideas all in one. Image based design embraces the notion of a pictures ability to communicate 'a thousand words'. The images used in image-based design can be photographic, drawn, painted, or graphically construed.

Image based design conveys a message to an audience through a picture, whereas type based design conveys its message with the impact of words. You may think that it is easy, it isn't however, as words used in graphic design are not used in the way writers use them. For a writer, the way a word looks is of no importance and does not need consideration. In the role of a a graphic designer the way words appear is as important as what their meaning is. Text and words chosen can be designed using either handmade lettering or typography. Typography is printed letters, whereas handmade lettering is self-explanatory. Type based design necessitates a focus on the intended message and the audience it is aimed at as this influences choices made about font type, colour and style of design.

Image and type are often used in combination together to deliver a clients image. It is important for the graphic designer to explore various image and typography options, before settling on the right combination of images and letter forms and finds the ideal balance between text and image.

Using symbols and logo's, an image or idea are expressed through a compact form. This is extremely clear way of being easily recognised by clients. An audience will begin to associate a company or concept by its symbol or logo. Logotypes are corporate identifications centred on a unique typographical word treatment. Symbols and logotypes can be efficiently combined to produce great design.

Regardless of what sort of graphic design you require, a good graphic designer should be more than capable of delivering. You need a team of highly skilled graphic designers with a wealth of experience that will enable you to deliver a unique concept using a combination of the techniques described above, i.e; image based design, type based design, a combination of type ,image and last but not least symbols, logotypes and logo's. Whatever your requirements your choice must be capable of giving you quality results. Your design and image is an extremely important aspect of your business, get it right first time by having quality graphic design created for you. The slightest detail in graphic design could make all the difference.




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