One thing about using testimonials is they are not any kind of magic bullet, but rather one important piece in what is hopefully a well-oiled sales machine. If you have your own sales copy, then you understand the need for good testimonials, and even still they have to be put together right and contain certain elements that make them more effective. As you make sales and accumulate customers, it is imperative that you have a process in place to begin working toward capturing excellent feedback. There is no use letting the lack of social proof up-end your sales process.
What is typically done by all businesses is they usually ask for a testimonial. How will you every know what to improve unless you have something in place that will give you information about performance. Testimonials are derived from any feedback you receive, but keep in mind you have to ask to use the information on your site. What you will find is some will agree to it while others will not, and usually people decline just for privacy purposes. We will say again, because it is really important, that every testimonial you publish must have proof of permission from the customer.
If you look around, you'll see many major corporations publishing case studies from their customers, which they know will help them convince their prospects better and get more sales. You should have a fairly good idea about how well your product performs, and so all you need to do is contact your customers.
You can catch peoples' attention by strategically placing testimonials or excerpts from them here and there. If you have a large site, then the more testimonials you have obviously you can spread the around more.
Well-written copy in addition to your testimonials will help do their part to make you money.
What is typically done by all businesses is they usually ask for a testimonial. How will you every know what to improve unless you have something in place that will give you information about performance. Testimonials are derived from any feedback you receive, but keep in mind you have to ask to use the information on your site. What you will find is some will agree to it while others will not, and usually people decline just for privacy purposes. We will say again, because it is really important, that every testimonial you publish must have proof of permission from the customer.
If you look around, you'll see many major corporations publishing case studies from their customers, which they know will help them convince their prospects better and get more sales. You should have a fairly good idea about how well your product performs, and so all you need to do is contact your customers.
You can catch peoples' attention by strategically placing testimonials or excerpts from them here and there. If you have a large site, then the more testimonials you have obviously you can spread the around more.
Well-written copy in addition to your testimonials will help do their part to make you money.
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