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If You Are Not Creating An Opt In List, You Are Potentially Throwing Money Down The Drain

By Terry Sacia


You really should give yourself a good pat on the back if you have already begun to develop an email list for your online marketing business. If you haven't, what are you hanging around for? You will discover so many rewards of having your own list. If you havea substantial list you will know it is almost like being able to print you own money. Once you have a list, you can send out just one email and make hundreds, thousands, or even hundreds of thousands of dollars within hours! And it's all 100% straightforward, ethical, and legal!

The reality about Internet marketing that a whole lot of new comers don't know is, a whopping 98% of folks that visit your page will not buy anything, and they will never come back. If you don't change a visitor into a paying customer on the very first time they click on your site, you are losing them and their money forever.

Though that may sound disappointing and discouraging to hear, the good news is that there is a way around this issue. And that is to construct an email list. If you get your visitor to opt-in to your email list, hence requesting that you make contact with them every so often, you can have numerous opportunities to make a sale to them, not just that one time they visit your website.

In addition, these intermittent emails will also aid you to build a connection with you potential customer, and hopefully with time, they will begin to trust in your opinion and in you as an individual. Once you have established a rapport with them, they are more likely to listen to your strategies, and finally make a purchase from you.

You should keep your emails informal, and try not to make them look like a sales pitch. If you come across sounding like a high pressured sales person they will opt-out (request to be taken off your list and not receive any more emails from you) of your list and you've completely lost a chance to turn them into a long term paying customer.

If you fill your emails with very helpful information that is related to the topic of your web-page, then you are providing value for them and this will assist you to build a relationship with your list. That rapport is essential in getting you that sale; once you have obtained their trust they will be eating out of your hand.

If you are going to make it in Internet marketing, you are going to need to find a way to separate yourself from the massive amounts of people trying to get your visitors attention. You need to market yourself as an expert in the field you are marketing. Now it's important that you don't get too caught up on the term 'expert'. Even so, if you know more about the subject than your visitor, then it is okay to market yourself ans an expert.

It is crucial for you to take into account that it is impossible for someone to know it all. All you need is to know more about it than they do and you'll be an expert compared to them. Once more, if you fill your emails up with useful information, you can become your visitor's chosen expert on a given topic. If you have done it right, they will listen to you when you suggest products.

So do the math, if you have a sizable list of individuals that you've taken the time to provide with helpful information and established yourself as an expert, as opposed to just an obnoxious salesperson, and then every now and again you suggest they buy a certain product or service, one that you are an affiliate for, they will be much more inclined to buy and when they do you'll get a commission. And that's the power of the list, and that's how having a list can make you a ton of money.




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