You need testimonials to help you with conversions, and you need to make sales before you can get testimonials - seems to be a dilemma for many new online marketers. But you will find your self in a constant struggle with this task until you learn what needs to be done. Given below are three useful tips to help you get great testimonials for your product or service.
You can and should encourage people to provide feedback, and there is nothing wrong with directly asking for it. We all need feedback whether it is in a job or a business, and that is what helps us all to improve. Testimonials are derived from any feedback you receive, but keep in mind you have to ask to use the information on your site. Just like anything else in business, you are dealing with percentages because you will probably not get a positive reply from everybody. You do not want to be fined by the FTC, so avoid trouble and always secure permission.
Not all marketers take enough advantage of what video has to offer - but you really should. As with any video, you can clearly see whether or not a person is being genuine, and the expression lends something to video that cannot be otherwise captured with any other format. We will not tell you that all will be well if you use video because there are other variables, but you have a much better chance of seeing improvements in sales if you do. We are not hear to babysit anyone, so it is your call as to whether you want to be an honest business person or not. The really down side to this is it can prove near impossible to get a total stranger to shoot a video and send it to you.
The thing about social proof is people reading testimonials will wonder about them and also wonder about the people who wrote them. You cannot ask someone to write their testimonial again and make it better, and that is why the questions you ask become so important. Not everybody will relate to all of your testimonials, and unfortunately that is just the way it is.
Acquiring the testimonials you need takes time and effort, and if you put forth the effort then it will begin to achieve momentum.
You can and should encourage people to provide feedback, and there is nothing wrong with directly asking for it. We all need feedback whether it is in a job or a business, and that is what helps us all to improve. Testimonials are derived from any feedback you receive, but keep in mind you have to ask to use the information on your site. Just like anything else in business, you are dealing with percentages because you will probably not get a positive reply from everybody. You do not want to be fined by the FTC, so avoid trouble and always secure permission.
Not all marketers take enough advantage of what video has to offer - but you really should. As with any video, you can clearly see whether or not a person is being genuine, and the expression lends something to video that cannot be otherwise captured with any other format. We will not tell you that all will be well if you use video because there are other variables, but you have a much better chance of seeing improvements in sales if you do. We are not hear to babysit anyone, so it is your call as to whether you want to be an honest business person or not. The really down side to this is it can prove near impossible to get a total stranger to shoot a video and send it to you.
The thing about social proof is people reading testimonials will wonder about them and also wonder about the people who wrote them. You cannot ask someone to write their testimonial again and make it better, and that is why the questions you ask become so important. Not everybody will relate to all of your testimonials, and unfortunately that is just the way it is.
Acquiring the testimonials you need takes time and effort, and if you put forth the effort then it will begin to achieve momentum.
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