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Critical Design Elements for High Performance Landing Pages

By Francoise Bielak


There are a number of various ways for growing landing page marketing with good results in a web business. How well you understand the people in your particular niche is critical, and it seems to us, based on observation, that lots of marketers have no clue about it. The only way you will know how to clearly communicate with your market is by learning through research about them. But overall your marketing machine can become highly targeted and operate with purpose. Any niche market will only relate to the words you write when they are in terms used by the audience of that particular market. There is quite a complex process involved that ultimately leads to people clicking on an order button or subscribing, etc.

Just like anything else, there is a definite learning curve associated with web business. Just keep slugging away, and learn as you go because the most important element is taking action. If you never make any mistakes at all, then we tend to believe you are not doing enough to stretch and grow. When you really think about it, this part is just paying your dues which is really inescapable for anyone. If you pay close attention to what transpires in this article, then you will be able to add significantly to your results.

It's super easy for the uninformed to look at those landing pages that are professional and that convert really well and not understand everything that is going on there. It also isn't a very good idea or at all recommended to emulate or copy things that are already out there making money. The reason that copying isn't a good idea has more to do with the differences in the markets and audiences. Those specific landing page designers already understand what needs to be done, when, and for whom. Those things are incredibly important and learning is the best way to help yourself get the same results the pros get.

Most of the call-to-action-centric copy out there is direct, compelling and gets right to the point. It's important to test out a call to action that is less straightforward and not quite so commanding as well.

Since you know that stay or leave decisions often happen in just a split second when it comes to new visitors, you'll want to get a feel for your page before you allow it to go live. Practice going to your website as many times as you need to and then see what your initial impression of it might be. You want to do this at least a dozen times and it is important to get as much emotional distance from it as possible. It is going to be really helpful to ask the people you know to help you for this sort of test. Ask them to share their initial impressions are, regardless of whether they're positive or negative as well as whatever feedback they feel like giving you. Even though it might seem like you've got tons to learn about making excellent landing page designs but you really don't. We understand, though, if you might feel differently. The important thing is to just immerse yourself in the learning process. You need to understand why things get done and this is the only way that you are going to know what to do for your audience.

Take a departure from the usual approach in sales copy and in other places on your site. Typically copy is what you will use to convey the messages you want for your marketing and information. The truth is that, on your landing page, you're not going to have enough time or space for that. Landing pages are by nature supposed to be relatively short and abbreviated. What you need to do then is make the whole thing primarily visual. You can imply certain messages and even a story line through imagery rather than with copy. Humans are very visually oriented, and men are more visual than women. Either way, choosing the right graphics and imagery can help you out quite a lot.




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