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Achieve Online Authority Status With These Article Marketing Strategies

By Christine Brown


It's important to write great content for your website, but it's also important to market that content. Writers have to be willing to work to attract readers to their articles. To do that, they need to learn about article marketing. In this article, you'll find a selection of tips that will help you get started.

When your keywords appear in the text of your article, you can use bold or italic text to distinguish them. This is generally a sound practice, with few readers minding it and many appreciating it. Search engines like it as well; they assign greater weight to text set off in bold or italics.

Write material that will stand the test of time. Don't write about things that will only hold true for right now. You want readers to be able to be engaged even if they look at material that you have written over a year ago. If they can read old material and still be satisfied, there is a higher chance that they will want to keep reading your new material.

Research your articles by finding statistics to back up your information, and make your article stronger by incorporating the information you find. Well-researched articles are more interesting to readers and they also make you look like an expert in your field by taking the time to find all that extra information.

In article marketing, aside from good headlines that grip your audience, you need to have great titles. It's these titles that alert the readers to both the subject of the article and why they should read it. Try keeping your titles catchy and memorable, just don't go overboard with them.

The biggest cause of failure when it comes to article marketing is when people allow themselves to be distracted from the work they need to do. It is essential that both you and the people you live with understand that this is a source of income for you and not merely a hobby.

Focus on marketing more expensive products than cheaper ones. There is a principle in marketing that says more expensive products typically make more profit than cheaper ones. Your sales may drop a bit temporarily when you choose more expensive products, but expend a little more marketing effort and you'll be fine. It really isn't much harder to promote a $500 product than it is a $50 product.

To get the best results from your article marketing efforts, you want to have your articles featured in the top article directories. These directories will give your articles the most exposure and the highest quality links. Since these are the top directories, you will want to make sure your articles are of high quality.

You are now prepared to make your article marketing project a success. Apply the tips you've been given and you will soon see growth in both traffic and conversion rates. Your writing will also improve, assuring you a loyal base of readers, who look to you for expert advice in your niche. With these ideas you can use article marketing to help you achieve success in your writing and marketing goals.




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