To the company's top management in planning large-scale layoffs have been reduced to a minimum, Yahoo's new CEO Scott Thompson intends to including all advertising, including Right Media technology platform to sell, in order to save costs and reduce positions.
Thompson recently contacted with potential buyers including Google, Microsoft, and it has been in the private equity firm Silver Lake to invest heavily in negotiations with Yahoo.
The ideal plan is to Yahoo's Right Media Exchange, including all of advertising technology platform to sell. Right Media Exchange is a Yahoo in 2007 to 700 million U.S. dollars acquisition of online advertising market.
According to information published on the Yahoo site, Right Media Exchange has 300 000 active advertising dealers, daily trading volume of over 11 billion.
APT system is developed by Yahoo's online ad trading easier it intends to sell certain assets. In addition, a series of technology developed by Yahoo's display advertising services are also for sale list.
It is unclear what it means to the potential sale transaction Yahoo's vice president of the America Ross Levinsohn, Levinsohn, and his deputy, Jim Heckman, last summer, to pursue a new advertising strategy. The plans of Levinsohn include the acquisition of ad network Interclick competitors AOL and Microsoft to fight against Google.
Yahoo is also considering such a plan, but they are skimming over. Now it began to seriously consider such a plan, the cause is obvious: While Yahoo was to lead the online advertising market, but its market share is steadily declining, especially Google continue to lose ground. Google almost all of the revenue from search-related advertising, but it has been positive through DoubleClick and other advertising services into the more high-end advertising market.
Microsoft and AOL have been trying, but it is bound to be a costly and protracted. Yahoo had to invest heavily in this area in order to reproduce past glory. Revival in the field of online advertising, Yahoo co-founder Jerry Yang's goal, he left the company before trying a variety of ways to grow the company's online advertising business.
Thompson recently contacted with potential buyers including Google, Microsoft, and it has been in the private equity firm Silver Lake to invest heavily in negotiations with Yahoo.
The ideal plan is to Yahoo's Right Media Exchange, including all of advertising technology platform to sell. Right Media Exchange is a Yahoo in 2007 to 700 million U.S. dollars acquisition of online advertising market.
According to information published on the Yahoo site, Right Media Exchange has 300 000 active advertising dealers, daily trading volume of over 11 billion.
APT system is developed by Yahoo's online ad trading easier it intends to sell certain assets. In addition, a series of technology developed by Yahoo's display advertising services are also for sale list.
It is unclear what it means to the potential sale transaction Yahoo's vice president of the America Ross Levinsohn, Levinsohn, and his deputy, Jim Heckman, last summer, to pursue a new advertising strategy. The plans of Levinsohn include the acquisition of ad network Interclick competitors AOL and Microsoft to fight against Google.
Yahoo is also considering such a plan, but they are skimming over. Now it began to seriously consider such a plan, the cause is obvious: While Yahoo was to lead the online advertising market, but its market share is steadily declining, especially Google continue to lose ground. Google almost all of the revenue from search-related advertising, but it has been positive through DoubleClick and other advertising services into the more high-end advertising market.
Microsoft and AOL have been trying, but it is bound to be a costly and protracted. Yahoo had to invest heavily in this area in order to reproduce past glory. Revival in the field of online advertising, Yahoo co-founder Jerry Yang's goal, he left the company before trying a variety of ways to grow the company's online advertising business.
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