Let's face it; when it comes to marketing, lawyers and law firms are lagging behind. It's not because lawyers are not capable, of course, but lawyers tend to have their focus elsewhere. Part of this is a matter of time, but part of it is also the type of person that tends to go into law. Many lawyers dislike the prospect of networking and would prefer to focus on their legal prowess and their ability to serve the clients that they have.
You may be one of those lawyers who actually find marketing enjoyable and stimulating. If the answer is yes, good for you and your firm for surely you are doing good business. The ability to lure and retain clients is, after all, critical to the success of any business, including law firms. But if you belong to the other group and thinks there are better and more fun things to do than schmoozing up to potential clients, do not worry. SEO is a crucial and necesary component of any marketing strategy.
I'm not saying that Law Firm SEO is a comprehensive marketing strategy, period. That's not true, and many lawyers fall for it, thinking search engine rankings can do everything. Reliance on Google, Yahoo!, and Bing is all a matter of timing. Search engines work very well as a referrer, and if you are concerned with areas of law concerning one-off clients on immigration, family law or criminal defense issues, search engines are the way to go. SEO can also be very useful even in institutional repeat clients or ongoing clients on a retainer basis.
Crafting your Law Firm SEO
That is quite a difficult question to clear up. It's cliche, but all law firms are distinct, and the law firm marketing for each firm should likewise be unique. Here a some tips that I feel law firms should know in order to get ahead.
Get Help on Your First SEO attempt. This doesn't mean you need to pay someone a fortune to rank your firm for every possible keyword and get you a million visitors per month. It's actually the opposite. Commit a small cash outlay in finding someone to help you identify the useful keywords that will be useful to you and then have them advise you on how to target the said keywords. You won't only save money but also time.
Make sure that you have a way to turn visitors into clients. Your firm's website should have a clear purpose. Using Law Firm SEO means concentrating on turning search engine traffic - or even initial consultations - into paying customers. Many fail to see the importance of that.
You may be one of those lawyers who actually find marketing enjoyable and stimulating. If the answer is yes, good for you and your firm for surely you are doing good business. The ability to lure and retain clients is, after all, critical to the success of any business, including law firms. But if you belong to the other group and thinks there are better and more fun things to do than schmoozing up to potential clients, do not worry. SEO is a crucial and necesary component of any marketing strategy.
I'm not saying that Law Firm SEO is a comprehensive marketing strategy, period. That's not true, and many lawyers fall for it, thinking search engine rankings can do everything. Reliance on Google, Yahoo!, and Bing is all a matter of timing. Search engines work very well as a referrer, and if you are concerned with areas of law concerning one-off clients on immigration, family law or criminal defense issues, search engines are the way to go. SEO can also be very useful even in institutional repeat clients or ongoing clients on a retainer basis.
Crafting your Law Firm SEO
That is quite a difficult question to clear up. It's cliche, but all law firms are distinct, and the law firm marketing for each firm should likewise be unique. Here a some tips that I feel law firms should know in order to get ahead.
Get Help on Your First SEO attempt. This doesn't mean you need to pay someone a fortune to rank your firm for every possible keyword and get you a million visitors per month. It's actually the opposite. Commit a small cash outlay in finding someone to help you identify the useful keywords that will be useful to you and then have them advise you on how to target the said keywords. You won't only save money but also time.
Make sure that you have a way to turn visitors into clients. Your firm's website should have a clear purpose. Using Law Firm SEO means concentrating on turning search engine traffic - or even initial consultations - into paying customers. Many fail to see the importance of that.
About the Author:
The aspect of our business about which we are most proud is that we constantly test and try new marketing techniques to discover what is working best from day to day. We think that your job should be to run your business, and our job should be to let everyone know what a wonderful job you're doing.
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