A business blog that is capable of getting the job done is well within your reach if you are ready for the commitment. If you are confident about a blog, then that will help make everything begin to fall into proper place. Relevant content is the important thing to bear in mind as you are creating and publishing your blog content. You want to nurture the best possible business relationships with your blog readers. Let's walk you through a few key concepts and methods for producing high performing business blogs.
The reason why you started your blog in the first place is because you want it to connect to your target audience. Remember that you always want to give people the ability to converse on your blogs, and of course that means enabling the comment function on your blog. The kind of behavior you are looking for is stickiness so people remain there and hopefully comment. You can achieve this by adding a question at the end of each post where you ask for your readers opinion. The worst thing you can do is not follow-up with them after they have answered your question.
Also remember that this is human nature 101, and that means if you never reply to them they will stop comment or even visiting. This is your business, and you should not neglect an important part of it. The few minutes each day you take will pay off in spades down the road. After all, creating a desire to return to your blog is what this is all about.
How you approach your business blog will make or break it for you. Providing excellent content for your audience is your primary responsibility to your market. This is why you shouldn't run ads of any kind on your business blog, no exceptions to that. Your own blog that is separate from your business blog is another matter. If your ads are really not pulling in anything significant, then we think you should focus on your primary business.
There will be other blogs targeting your audience, so take the time to do intelligent commenting on them. Also be sure to be engaged in the other communities and people will learn to know who you are. You'll see people clicking through the link in your comments and visiting your blog. This is something you can do once a day, and it will not take long but will be time well spent. Then you will find those blog owners doing the same in return and contributing to your content. It is totally normal for your readers to take a break from the action, so do not get alarmed about that. So do not get discouraged by this and hold your course steady, and that will get you through it all.
The reason why you started your blog in the first place is because you want it to connect to your target audience. Remember that you always want to give people the ability to converse on your blogs, and of course that means enabling the comment function on your blog. The kind of behavior you are looking for is stickiness so people remain there and hopefully comment. You can achieve this by adding a question at the end of each post where you ask for your readers opinion. The worst thing you can do is not follow-up with them after they have answered your question.
Also remember that this is human nature 101, and that means if you never reply to them they will stop comment or even visiting. This is your business, and you should not neglect an important part of it. The few minutes each day you take will pay off in spades down the road. After all, creating a desire to return to your blog is what this is all about.
How you approach your business blog will make or break it for you. Providing excellent content for your audience is your primary responsibility to your market. This is why you shouldn't run ads of any kind on your business blog, no exceptions to that. Your own blog that is separate from your business blog is another matter. If your ads are really not pulling in anything significant, then we think you should focus on your primary business.
There will be other blogs targeting your audience, so take the time to do intelligent commenting on them. Also be sure to be engaged in the other communities and people will learn to know who you are. You'll see people clicking through the link in your comments and visiting your blog. This is something you can do once a day, and it will not take long but will be time well spent. Then you will find those blog owners doing the same in return and contributing to your content. It is totally normal for your readers to take a break from the action, so do not get alarmed about that. So do not get discouraged by this and hold your course steady, and that will get you through it all.
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