You might be considering starting a Business Blog as a sales and marketing tool. Before doing so, do yourself a favor. Either make your own or take a gander at the below business blog pros and cons.
In the traditional sense, blogging is known and loved for its reputation of being extremely direct and honest. Business blogging however, is an entirely different matter, in which honesty and candor often result in legal issues. Before setting up a business blog, you will need to ascertain where the line between brutal honestly and offending the (potential) customer lies. As a business blogger, it is crucial that a balance is found between frustrated posts and interesting ones. You will also need to create a sense of how you conduct your business without subtracting from the honesty bloggers expect.
It is suggested, however highly controversial, that you acquire an editor for both your readers and your own comments. Blogging is also extremely time consuming. Before you establish your blog, you must ensure that you establish and enforce an ironclad blogging policy. Educate all employees as to the policy and closely monitor the blog to respond to negative and positive comments. Litigation risks, security violations, reputation assaults and general violations are just some of the issues you will most likely face.
On the plus side, one of the biggest pros of blogging is that your website is constantly updated with fresh content, which in turn is subject to the amount of time invested. Business blogging is also a great feedback mechanism; it allows you to tap into the minds of the consumers and determine their needs. Online and print media sources scour blogs for news and ideas, making blogging ideal for public relations attention. Blogging not only boosts your Search Engine Optimization, but also indirectly provides customers with a constant up-to-date "What's Hot" list, at the very cost effective rate of your annual upgrade.
Blogging also has advantages with community building, encouraging the sharing of knowledge and expertise. Some businesses also use internal blogs to document the progress, successes, challenges and lessons learnt during a project, making for effective project management. Allowing for product development, blogging will aid your business in refining the products and services available. Depending on your business needs, blogging can also provide improved customer assistance with easy access to polls, receiving feedback, acquiring quick technical solutions, and the like.
A business blog is great for any type of business website, whether a services business or ecommerce business. Check out WordPress business themes here). If you go with WordPress for your business blog (which I recommend), check out these professional WordPress themes.
Business Blogs are not for every business, but can be ideal for certain companies. A comprehensive knowledge of business blogging pros and cons is essential before deciding to blog or not to blog.
In the traditional sense, blogging is known and loved for its reputation of being extremely direct and honest. Business blogging however, is an entirely different matter, in which honesty and candor often result in legal issues. Before setting up a business blog, you will need to ascertain where the line between brutal honestly and offending the (potential) customer lies. As a business blogger, it is crucial that a balance is found between frustrated posts and interesting ones. You will also need to create a sense of how you conduct your business without subtracting from the honesty bloggers expect.
It is suggested, however highly controversial, that you acquire an editor for both your readers and your own comments. Blogging is also extremely time consuming. Before you establish your blog, you must ensure that you establish and enforce an ironclad blogging policy. Educate all employees as to the policy and closely monitor the blog to respond to negative and positive comments. Litigation risks, security violations, reputation assaults and general violations are just some of the issues you will most likely face.
On the plus side, one of the biggest pros of blogging is that your website is constantly updated with fresh content, which in turn is subject to the amount of time invested. Business blogging is also a great feedback mechanism; it allows you to tap into the minds of the consumers and determine their needs. Online and print media sources scour blogs for news and ideas, making blogging ideal for public relations attention. Blogging not only boosts your Search Engine Optimization, but also indirectly provides customers with a constant up-to-date "What's Hot" list, at the very cost effective rate of your annual upgrade.
Blogging also has advantages with community building, encouraging the sharing of knowledge and expertise. Some businesses also use internal blogs to document the progress, successes, challenges and lessons learnt during a project, making for effective project management. Allowing for product development, blogging will aid your business in refining the products and services available. Depending on your business needs, blogging can also provide improved customer assistance with easy access to polls, receiving feedback, acquiring quick technical solutions, and the like.
A business blog is great for any type of business website, whether a services business or ecommerce business. Check out WordPress business themes here). If you go with WordPress for your business blog (which I recommend), check out these professional WordPress themes.
Business Blogs are not for every business, but can be ideal for certain companies. A comprehensive knowledge of business blogging pros and cons is essential before deciding to blog or not to blog.
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