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Gome Mall plotted to Dangdang site and the strategic alliance to counter Jingdong

By Jerri Lily


The two major enterprises in the industry Dangdang and GOME Online Shopping Mall is planning a strategic alliance to enhance each other's short-board strength, beyond the major competitors Jingdong Mall. This message has not been confirmed internet store CEO Han depeng and Dangdang co-president Li Guoqing.

If the cooperation is successfully reached, it will be the electricity supplier within the enterprise strategic alliance event. Industry analysts said, "The two sides are complementary in terms of resources, a home appliance Gangster, a book department store magnate, indeed there is some basis for cooperation, such as the news is reliable, and it will be the online shopping industry market structure far-reaching impact."

At electric supplier industry, the Dangdang close combat, internet store, and Jingdong Mall grievances for a long time, while Dangdang, the alliance of the internet store, and in order to fight against common opponents Jingdong Mall.

In May last year, after the on-line internet store, the relationship of the GOME and Jingdong Mall is not so good. At that time, the press conference held in Shanghai, the internet store, Jingdong Mall media exposed to a single down the goods from the internet store, then sold in the Jingdong site with lower price.

Jingdong Mall and GOME internet store, another contradiction, by the GOME internet store triggered. Around 2011, along with internet store and Suning Tesco issued the power line appliances and 3C sales, it rely on home appliances online sales business in the area of electronic commerce had done so fast, Jingdong Mall was forced to increase the input of the department store field. The core business vigorously is expand to the area of general merchandise, books.

Which it induced the contradiction between the Jingdong Mall and Dangdang. In January 2011, Jingdong Mall moved to the library area and involved in a price war with dangdang. At that time, in order to attract the consumers in the promotion, the book market latecomer Jingdong Mall is the first to provoke a price reduction.




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