Did it ever happen to you after seeing a logo, "I need a professional logo design like this"? This type of intuition comes from a logo that has some magnificent characteristics such as uniqueness, memorability, scalability and effectiveness. Though a great logo won't guarantee whether a business sinks or swims; but it definitely provides a strong foundation for your business on which a unique corporate identity can be laid down. Its gives external world including clients, customers, web visitors and your competitors an instant visual impression that worth a thousand words.
To help you get good logo that represent your business vision and demonstrate your business strength, you need to know what exactly makes high quality business logos and what features must be included in your future brand identity. When you use logo design companies to handover your logo project, ask them to add the following five elements to enhance its potency and viability.
Make It Describable.
Ask your logo designer to make your designer describable so your website visitors can easily understand its meaning and get the right message of your business. A describable logo like of Nike, Apple or Coca-Cola can be easily explained by public because it has a simple figure, clear and eye-appealing.
Make It Memorable.
Your logo design must be evident so users can quickly memorize them. If they memorize your professional logo design, they will tell their friends about your logo and why they like it. It?s crucial for your business success as your brand awareness increases.
Make It Effective With or Without Colors.
Focusing on colors is the mistake designers and clients frequently make while colors of a logo are secondary to the shape and form of a logo. Its better if leave the colors to the end of the design process, because If your clients don?t like your logo in black then no matter what and how many color you add to it, it wont rescue it from rejection. A good logo design should be implementable with or without colors.
Make It Scalable.
A logo design is often utilized in various sizes in various business contexts, so it should be versatile to be used on a variety of print and online media. Your logo must be scalable so if you reduce or increase its size, it should not let down its quality, some special effects and overall appearance. It should be a good fit for your company stationery, internal and external correspondence, and even corporate merchandise.
Make IT Relevant.
Your logo should be relevant to the website as well as to the industry in question. Relevant creative logo designs should incorporate the style and tone that your customers can easily determine. For example if your logo is aimed at kids then a mature, colorless typeface won?t help your business.
To help you get good logo that represent your business vision and demonstrate your business strength, you need to know what exactly makes high quality business logos and what features must be included in your future brand identity. When you use logo design companies to handover your logo project, ask them to add the following five elements to enhance its potency and viability.
Make It Describable.
Ask your logo designer to make your designer describable so your website visitors can easily understand its meaning and get the right message of your business. A describable logo like of Nike, Apple or Coca-Cola can be easily explained by public because it has a simple figure, clear and eye-appealing.
Make It Memorable.
Your logo design must be evident so users can quickly memorize them. If they memorize your professional logo design, they will tell their friends about your logo and why they like it. It?s crucial for your business success as your brand awareness increases.
Make It Effective With or Without Colors.
Focusing on colors is the mistake designers and clients frequently make while colors of a logo are secondary to the shape and form of a logo. Its better if leave the colors to the end of the design process, because If your clients don?t like your logo in black then no matter what and how many color you add to it, it wont rescue it from rejection. A good logo design should be implementable with or without colors.
Make It Scalable.
A logo design is often utilized in various sizes in various business contexts, so it should be versatile to be used on a variety of print and online media. Your logo must be scalable so if you reduce or increase its size, it should not let down its quality, some special effects and overall appearance. It should be a good fit for your company stationery, internal and external correspondence, and even corporate merchandise.
Make IT Relevant.
Your logo should be relevant to the website as well as to the industry in question. Relevant creative logo designs should incorporate the style and tone that your customers can easily determine. For example if your logo is aimed at kids then a mature, colorless typeface won?t help your business.
About the Author:
Logo Time is a four years old desiging
company and his competitive logo design packages standout them among competitors. You can check their
business logo designs at their
website.
company and his competitive logo design packages standout them among competitors. You can check their
business logo designs at their
website.
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