You should keep track of affiliates. They sometimes do unusual things and its just human nature. Sometimes they get a little greedy or excited. I had situations where an affiliate begins cyber-squatting on my domain names. Things such as my own name. For example they register a Skype profile with my personal name, God knows why they do such things but some people are a bit crazy. Therefore you should set Google alerts on your own name and keep track of what is going on with your affiliate marketers. Set Google alerts for your product names.
My team understands much more about my affiliate's websites than my actual affiliates do. They've placed Google alerts, they keep close track of what they are marketing, how they're marketing it, and we ensure that we keep an eye on it so that they know they are not doing anything wrong. There were FTC actions towards companies where their affiliates have made bogus promises or pretend to do assessments etc. so you do need to be careful and keep an eye on what your affiliates are doing and ensure you provide for that in your fine print.
I'll be showing you and event where I nearly got ripped off by an affiliate and I'm going to share this to enable you to steer clear of the exact same thing from happening to you.
Affiliate Administrator?
Something you may want to think about is an affiliate supervisor. If you are not good in sales or advertising or creating relationships or sales copywriting or managing projects, then you probably want an affiliate manager.
An affiliate manager will generally take a percentage override on anyone he introduces as well as the sales they make. It may be 3% or 5% or 10%. You shouldn't pay an expense unless it's a huge launch. An affiliate supervisor needs to be connected with groups of affiliate marketers, they must be capable to compose good email copy, they must be networkers, plus they should be able to help announce new things coming out.
My team understands much more about my affiliate's websites than my actual affiliates do. They've placed Google alerts, they keep close track of what they are marketing, how they're marketing it, and we ensure that we keep an eye on it so that they know they are not doing anything wrong. There were FTC actions towards companies where their affiliates have made bogus promises or pretend to do assessments etc. so you do need to be careful and keep an eye on what your affiliates are doing and ensure you provide for that in your fine print.
I'll be showing you and event where I nearly got ripped off by an affiliate and I'm going to share this to enable you to steer clear of the exact same thing from happening to you.
Affiliate Administrator?
Something you may want to think about is an affiliate supervisor. If you are not good in sales or advertising or creating relationships or sales copywriting or managing projects, then you probably want an affiliate manager.
An affiliate manager will generally take a percentage override on anyone he introduces as well as the sales they make. It may be 3% or 5% or 10%. You shouldn't pay an expense unless it's a huge launch. An affiliate supervisor needs to be connected with groups of affiliate marketers, they must be capable to compose good email copy, they must be networkers, plus they should be able to help announce new things coming out.
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