If you are an Internet merchant and you don't have an affiliate program then you are not taking full advantage of your online presence. There are several different affiliate management products who make the process of setting up and managing an affiliate program easy. If you need some extra inspiration then try thinking about an army of commissioned salespeople promoting your product who only get paid if they produce sales. And, lastly, consider that every one of your competitors has an affiliate program so you need one just to stay in the game.
What is it that motivates partners? The most critical thing is they want to promote a product or service that sells. Why should they send you traffic if you can't convert it into sales commissions for them? In addition to converting well, they want a good size commission on every sale. It's not worth their time if they're only making pennies on each conversion. Be generous. Your affiliates' success is your success. They will need many different creatives (banners and such) to pitch your products. Give them dozens of banners in different sizes. And once they've produced some sales commissions be sure you pay them quickly. Pick a schedule and stick to it. Regular checks (even if small) make for satisfied partners. Delays in payment make for unhappy (read: no longer with you) affiliates. Keep them happy and they will keep you happy.
It's possible to add a little multi-level marketing to your affiliate program by designing it to be multi-tier. This gives your partners incentive to recruit additional partners underneath them. And then the referring partner gets a percent of whatever the partners they sign up for you get. For example, if affiliate Bob recruits affiliate John for your program then not only will John earn fees for business he brings you but Bob will get a % of what John earns. You can pay John in several ways: for each lead, for each sale, or a % of whatever the customers he brings you spend. It may sound like a headache to manage but it's really easy with modern software. Use something like ShareASale or LinkShare and they handle all of the partner sign up, affiliate codes, and payments. Couldn't be easier.
Remember that affiliates are people, too. Treat them well. Set up a newsletter for periodic sales contests, for sure give them their money on a regular schedule, and give them updated banners they can use. If you make their job painless they will take advantage and reward you with more and more traffic.
Having an affiliate program is critical for merchants selling online. Amazon was one of the first and they have executed their plan amazingly well. Today they have 10s of thousands of partners sending them traffic. Imagine one thousand other sites all giving positive kudos and promoting your products and company. It can happen with a solid program.
What is it that motivates partners? The most critical thing is they want to promote a product or service that sells. Why should they send you traffic if you can't convert it into sales commissions for them? In addition to converting well, they want a good size commission on every sale. It's not worth their time if they're only making pennies on each conversion. Be generous. Your affiliates' success is your success. They will need many different creatives (banners and such) to pitch your products. Give them dozens of banners in different sizes. And once they've produced some sales commissions be sure you pay them quickly. Pick a schedule and stick to it. Regular checks (even if small) make for satisfied partners. Delays in payment make for unhappy (read: no longer with you) affiliates. Keep them happy and they will keep you happy.
It's possible to add a little multi-level marketing to your affiliate program by designing it to be multi-tier. This gives your partners incentive to recruit additional partners underneath them. And then the referring partner gets a percent of whatever the partners they sign up for you get. For example, if affiliate Bob recruits affiliate John for your program then not only will John earn fees for business he brings you but Bob will get a % of what John earns. You can pay John in several ways: for each lead, for each sale, or a % of whatever the customers he brings you spend. It may sound like a headache to manage but it's really easy with modern software. Use something like ShareASale or LinkShare and they handle all of the partner sign up, affiliate codes, and payments. Couldn't be easier.
Remember that affiliates are people, too. Treat them well. Set up a newsletter for periodic sales contests, for sure give them their money on a regular schedule, and give them updated banners they can use. If you make their job painless they will take advantage and reward you with more and more traffic.
Having an affiliate program is critical for merchants selling online. Amazon was one of the first and they have executed their plan amazingly well. Today they have 10s of thousands of partners sending them traffic. Imagine one thousand other sites all giving positive kudos and promoting your products and company. It can happen with a solid program.
About the Author:
To sign up for a high paying investment-related affiliate program for a options investor please visit the web site Born To Sell.
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