There were queries on my previous post about Google places, so I am expounding more on the topic.
OK...So you've done your research and decided that a Google Places listing is the next obvious step in modernizing your business's marketing scheme. Now it's time to set up your Places page and optimize it so you can get the best results for your efforts. There are a number of ways you can create a Places page for your business that will get noticed and that will yield customer return. Your Google Places listing should include these five things:
Put your exact business name in the Google Places Listing accurately. What you wrote in the page should be the one that appeared in the business license. Do not put other taglines, links or whatever additional name you have in mind because Google will surely take out from the list.
As much as the business name is significant, the business location is equally as important. The exact address should be used. Post office box listings will be taken out from the list if seen insignificant. Be specific in the listing and try to avoid keywords that do not form part of your address. If for instance, you have two or more business addresses, do not put these altogether in one address. Instead, create a Google Places Listing for each of the identified and legitimate business address.
Contact information. Provide a working telephone number for your business, where someone can be reached during business hours. Additionally, include your company's website and email address.
Business Categories. Google will allow you to choose up to five categories for your business, but you are required to choose at least one. Choose simple, general categories that will return the most hits. Customized category names are less likely to be included in searches.
The most, catchy of all, is the compelling business description in the listing. This is the marketing side of it. The business description of your company takes on a lot of weight. Take good care in writing your business description. State the purpose of your business and its importance against competition. Always bear in mind that how well you describe your business on your Google Places page is key to driving more customers to your business.
OK...So you've done your research and decided that a Google Places listing is the next obvious step in modernizing your business's marketing scheme. Now it's time to set up your Places page and optimize it so you can get the best results for your efforts. There are a number of ways you can create a Places page for your business that will get noticed and that will yield customer return. Your Google Places listing should include these five things:
Put your exact business name in the Google Places Listing accurately. What you wrote in the page should be the one that appeared in the business license. Do not put other taglines, links or whatever additional name you have in mind because Google will surely take out from the list.
As much as the business name is significant, the business location is equally as important. The exact address should be used. Post office box listings will be taken out from the list if seen insignificant. Be specific in the listing and try to avoid keywords that do not form part of your address. If for instance, you have two or more business addresses, do not put these altogether in one address. Instead, create a Google Places Listing for each of the identified and legitimate business address.
Contact information. Provide a working telephone number for your business, where someone can be reached during business hours. Additionally, include your company's website and email address.
Business Categories. Google will allow you to choose up to five categories for your business, but you are required to choose at least one. Choose simple, general categories that will return the most hits. Customized category names are less likely to be included in searches.
The most, catchy of all, is the compelling business description in the listing. This is the marketing side of it. The business description of your company takes on a lot of weight. Take good care in writing your business description. State the purpose of your business and its importance against competition. Always bear in mind that how well you describe your business on your Google Places page is key to driving more customers to your business.
About the Author:
Congratulations on opting the wise decision to discover more about a Google Places Listing. Now you have to make the most of it. Contact us, CrackerJack-Consulting where optimizing your Google listing is our specialty. We can be reached by phone, at 888-840-6414, or email: cheryl@crackerjack-consulting.com.
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