Are you asking too much of your demographic?
If you wish for the best interaction with your demographic, your Landing Page Design needs to be crafted with a clear route to success.
What this means is that you need to keep their efforts to a minimum.
I've comprised a checklist of things that you should eliminate on your landing page:
Where did you find us?
Asking this is pointless. You are able to use a great software called Google analytics to find this out. This question may have been more useful in the past, but now it is just superfluous.
Very specific questions:
When it comes to your visitors, always assume that they know as little as possible. Don't ask them what kind of package suits them better, as they are most likely waiting for you to answer that question.
Phone number:
Try and be conservative with how much your questions impose. Don't ask them for personal information such as their phone number unless you have a very good reason.
Superfluous questionnaires:
First off, no matter how long your form is, make sure that you are honest about exactly how much time the process takes. Try remain on the shorter side of the information you ask of them on your Landing Page Design.
Extra Graphics on the forms page:
The last thing that you want to do on your forms page is draw attention away from those fields. They aren't going to fill themselves out, so it is your job to keep them focused on them. If you have logo's or designs, tone them down so that they don't attract their eyes.
Anti-bot
These can cause difficulty if the person has trouble with them. A good tip is to make them invisible and not required. If you host a "reference" landing page design, this will help you sort out the bots for they will be the only ones who submit information with the captchas filled out.
Data fields:
When you pre-fill your data fields with the requirement inside them, they tend to go unnoticed by the viewer. Keep you data fields blank so they can easily be spotted by those who a skimming over your landing page design.
CTA button:
Instead of reading "submit", replace it with something they are eagerly awaiting, such as "Get your Free quote" at the bottom of your landing page design.
Social proof:
In a recent project I worked on, We actually tripled the clients conversions by removing all social proof requirements from his landing page design. what does this tell you, people don't like forms, the less you ask of them, the more they will do.
Summary:
Go to your landing page design, and take a nice long look at it. What can you get rid off? Does it take too long to get from start to finish?
If you can't help but feature long forms, then divide them up into sections. This will make it seem as if everything takes a little less time.
The less they have to do, the more you make. Always keep that in mind, and look for ways to improve convenience.
If you are unsure of how well your optimized for user friendliness, analyze your competition. See what they are doing right and what they could be doing better, and make it your goal to out-simplify them.
If you wish for the best interaction with your demographic, your Landing Page Design needs to be crafted with a clear route to success.
What this means is that you need to keep their efforts to a minimum.
I've comprised a checklist of things that you should eliminate on your landing page:
Where did you find us?
Asking this is pointless. You are able to use a great software called Google analytics to find this out. This question may have been more useful in the past, but now it is just superfluous.
Very specific questions:
When it comes to your visitors, always assume that they know as little as possible. Don't ask them what kind of package suits them better, as they are most likely waiting for you to answer that question.
Phone number:
Try and be conservative with how much your questions impose. Don't ask them for personal information such as their phone number unless you have a very good reason.
Superfluous questionnaires:
First off, no matter how long your form is, make sure that you are honest about exactly how much time the process takes. Try remain on the shorter side of the information you ask of them on your Landing Page Design.
Extra Graphics on the forms page:
The last thing that you want to do on your forms page is draw attention away from those fields. They aren't going to fill themselves out, so it is your job to keep them focused on them. If you have logo's or designs, tone them down so that they don't attract their eyes.
Anti-bot
These can cause difficulty if the person has trouble with them. A good tip is to make them invisible and not required. If you host a "reference" landing page design, this will help you sort out the bots for they will be the only ones who submit information with the captchas filled out.
Data fields:
When you pre-fill your data fields with the requirement inside them, they tend to go unnoticed by the viewer. Keep you data fields blank so they can easily be spotted by those who a skimming over your landing page design.
CTA button:
Instead of reading "submit", replace it with something they are eagerly awaiting, such as "Get your Free quote" at the bottom of your landing page design.
Social proof:
In a recent project I worked on, We actually tripled the clients conversions by removing all social proof requirements from his landing page design. what does this tell you, people don't like forms, the less you ask of them, the more they will do.
Summary:
Go to your landing page design, and take a nice long look at it. What can you get rid off? Does it take too long to get from start to finish?
If you can't help but feature long forms, then divide them up into sections. This will make it seem as if everything takes a little less time.
The less they have to do, the more you make. Always keep that in mind, and look for ways to improve convenience.
If you are unsure of how well your optimized for user friendliness, analyze your competition. See what they are doing right and what they could be doing better, and make it your goal to out-simplify them.
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