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Producing a Persona for Your Blog that is Effective

By Glenn Dietzel


One thing that is certain with emotional intelligence test in your online business is you will be faced with more decisions then you realized. That is part of the reason most new marketers have such a tough time with it.

The number of unknowns is yet one more possibly unpleasant aspect of this. For a while, at least, you will feel like there is no end to what you have to learn with this model of business. One other critical area is the fear of making mistakes in the beginning, and we will tell you that mistakes are a natural part of doing business. Once you have have survived for a while, then you will see your mistakes dwindling in numbers. If you pay close attention to what transpires in this article, then you will be able to add significantly to your results.

Starting a blog in this day and time is not that hard to do. But, what is difficult is getting people to follow your blog. In order to get followers for your blog, you have to have an impressive personality. In this article, we are going to talk about how you can put your personality into your blog and make it seem special.

First and foremost; don't turn your blog into a boring business journal that nobody wants to read. There are many more ways to impress your readers! Try to avoid complicated business jargon as much as possible. This is because you want your readers to read your blog and be impressed with who you are, and your ideas. Nobody wants to see how well equipped your business knowledge is if it's not going to help them understand your viewpoint. Many bloggers hold this assumption that in order to truly impress your readers, you must use a lot of business jargon and show them where you stand. But this defeats your main purpose of having a blog in the first place. Which is to blog by expressing your own individual personality. Therefore you should stay away from anything that may look complicated to your readers. Instead use layman's terms in explaining them about things. Use short and punchy sentences that are easy to understand. Secondly, people come to read your blog not just because it offers unique information, but because it offers unique information about you. This is why it's important to weave in your personality into your blog. Sure, at the end of the day it's all about business. But, don't keep things dry. Give people a peek into what's happening in your own life. You can achieve this by including a quick story about how you overcame a particular obstacle. Or, an anecdote that talks about a challenge that you faced and got through. This could be about your family, your child, your neighbor, someone you know at work, etc. It's called sharing basic humanity. There is so much in your life that you could share with your readers. This will give them a different perspective of things. Every example that you share from your life will help them understand your ideas, thoughts and your objective better.

Last, do not use third person on your blog. Talk directly to your audience. Each person that reads a blog entry should feel that you are writing just for them. The attention of your blog should be on your reader and not you.

You may have your own accomplishments and achievements, but your blog posts are not the place to brag about them. Every post you write should connect with your reader on a higher level. Make all your readers feel special about who they are. Let them know that you stand by what you say. Use words such as "you" and "we" more frequently than "I" or "me". This is how you let your readers know that you're writing your posts having them in mind.

All in all, this article shows us that producing blog posts is very important and that personality plays a huge part. Producing your blogging style is not that complex and can be done if you are knowledgeable about what your readers need and want. Blogging is all about accuracy and how you present your ideas. So do not be afraid to show your individuality in your writing.




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