Australians are ardent Internet buyers, and this trend is rising. So much so that conventional stores are beginning to build virtual stores.
The fondness for shopping online is not just an urban legend. Several studies suggest that Australian net shopping is experiencing a pointed growth, driven in part by the tasty exchange rate against the US greenback, but typically by convenience and cost. It is announced that 78% of Australians shop on the internet continually, with around 25% making a purchase of products or services least once every week. The average monthly spend is $206, with the most well-liked sites being eBay, Amazon, Gumtree and Woolworths.
The e-commerce explosion isn't just taking place among children. A communication by Swinburne Varsity of Technology's centre of excellence for creative industries and invention shows that monthly spend is on the rise among the 50-64 years age grouping too. With forecasts showing that ebusiness down under is expected to snatch another 5% of the market share, growing to the levels experienced in the US and UK, many standard stores are looking seriously at creating a web retail outlet.
The troublesome conditions being experienced by physical stores in Australia is prompting a lot of them to chase a double-edged technique to extend sales: keeping the bricks-and-mortar stores, while opening ecommerce operations to capture market share from the swarms of online deal seekers, asserts Russell Zimmerman, director of the Australian Retailers Organisation.
The ease of web shopping is what makes it so attractive: linking your fave online account to your smartphone assists you to shop anywhere, anytime. For some, it's speculative purchasing on the smartphone after having had a couple of drinks, while for many , it's when they get home from work that they spend their gainfully acquired wages online. It's hard to measure, but primarily based on traffic patterns on their internet sites, a large amount of e-commerce sites are adjusting their promotions to top net traffic hours. According to eBay VP Steve Yankovich, the site's most active time is from 6:30 pm to 10:30 pm and e-commerce gurus, ChannelAdvisor, say that nighttime shopping is on the increase, with clients placing orders later and later on.
And it's not only retail outlets who are riding the e-commerce wave: Australia Post is redeveloping its services to meet the increased demand in parcel delivery. In an interview given to The Australian, David Mortimer, CEO of Australia Post, claimed that 70% of Australia Post's parcel business is generated by net shopping.
Mr. Zimmerman added though, that many Australians look for bargains on the internet and then go out to a physical store to make their purchases, usually because they'd like to experience quality customer service.
The fondness for shopping online is not just an urban legend. Several studies suggest that Australian net shopping is experiencing a pointed growth, driven in part by the tasty exchange rate against the US greenback, but typically by convenience and cost. It is announced that 78% of Australians shop on the internet continually, with around 25% making a purchase of products or services least once every week. The average monthly spend is $206, with the most well-liked sites being eBay, Amazon, Gumtree and Woolworths.
The e-commerce explosion isn't just taking place among children. A communication by Swinburne Varsity of Technology's centre of excellence for creative industries and invention shows that monthly spend is on the rise among the 50-64 years age grouping too. With forecasts showing that ebusiness down under is expected to snatch another 5% of the market share, growing to the levels experienced in the US and UK, many standard stores are looking seriously at creating a web retail outlet.
The troublesome conditions being experienced by physical stores in Australia is prompting a lot of them to chase a double-edged technique to extend sales: keeping the bricks-and-mortar stores, while opening ecommerce operations to capture market share from the swarms of online deal seekers, asserts Russell Zimmerman, director of the Australian Retailers Organisation.
The ease of web shopping is what makes it so attractive: linking your fave online account to your smartphone assists you to shop anywhere, anytime. For some, it's speculative purchasing on the smartphone after having had a couple of drinks, while for many , it's when they get home from work that they spend their gainfully acquired wages online. It's hard to measure, but primarily based on traffic patterns on their internet sites, a large amount of e-commerce sites are adjusting their promotions to top net traffic hours. According to eBay VP Steve Yankovich, the site's most active time is from 6:30 pm to 10:30 pm and e-commerce gurus, ChannelAdvisor, say that nighttime shopping is on the increase, with clients placing orders later and later on.
And it's not only retail outlets who are riding the e-commerce wave: Australia Post is redeveloping its services to meet the increased demand in parcel delivery. In an interview given to The Australian, David Mortimer, CEO of Australia Post, claimed that 70% of Australia Post's parcel business is generated by net shopping.
Mr. Zimmerman added though, that many Australians look for bargains on the internet and then go out to a physical store to make their purchases, usually because they'd like to experience quality customer service.
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