The internet has modified the way in which the public relations world works. It used to be that if you had been an organization and you wanted to obtain your clients, customers, or the media you would devote all day creating the perfect press release and put it out there through the correct channels to be introduced around the world. While that worked well for many years, that way of accomplishing things is, for lack of a better phrase, dead and gone.
Today, press announcements are not the only way to reach people as a company. Actually, press announcements are used more as an official voice then anything else. Right now online advertising deals just as much with one on one interaction with it's clients through such applications and Twitter, Facebook, and e-mail lists as it does with any kind of published material.
So why has the pr world transformed so significantly? Since it had to. The old model of releasing facts gradually and systematically worked when individuals got their news and information on a delayed time frame. It was once that the pr release was gospel for the company and that it was the only way that customers, clients and vendors could get facts. With that, public relations could work on a slower stage considering out every statement that they put out there for days before saying it.
Now that individuals get information seconds after it takes place, public relations doesn't have time to think issues out for hours or even minutes. The idea behind online PR is that you want to get customers and customers a constant stream of knowledge in your company. It doesn't have to be important or life altering information, but information none the less. The way that the public reacts today if you're not releasing info on your company on a constant basis then you're covering something, which is always reason to be concerned.
The idea of on the web pr is not just the most popular model available, it is the only model out there. Even companies which have been around for many years and were used to the old ways of doing pr have changed over. You can now get a continuous information stream from Wal Mart and Bank of America, businesses that thrived in the old method of doing business. The reason for this is basic: if you do not adapt then you will fail.
In a way, online pr continues to be able to help more companies that it has hurt. It's similar to there's more of a level playing field out there. By using quick fire press releases and social networking like Twitter and Facebook, more compact businesses have been able to get their message out there to clients just as easily as the bigger companies have. It has helped with brand development of both old or new companies, and big or small businesses.
While it may seem like a simple to think to do, there is actually lots of thought and research that goes into online public relations. While you can perform it your self, in theory at least, the ones who do well do so because they have a company that are experts in online Pr behind them. It's not necessary to be a Fortune 500 company to have a Public relations firm anymore because there are hundreds of them out there that are designed to help smaller companies.
Today, press announcements are not the only way to reach people as a company. Actually, press announcements are used more as an official voice then anything else. Right now online advertising deals just as much with one on one interaction with it's clients through such applications and Twitter, Facebook, and e-mail lists as it does with any kind of published material.
So why has the pr world transformed so significantly? Since it had to. The old model of releasing facts gradually and systematically worked when individuals got their news and information on a delayed time frame. It was once that the pr release was gospel for the company and that it was the only way that customers, clients and vendors could get facts. With that, public relations could work on a slower stage considering out every statement that they put out there for days before saying it.
Now that individuals get information seconds after it takes place, public relations doesn't have time to think issues out for hours or even minutes. The idea behind online PR is that you want to get customers and customers a constant stream of knowledge in your company. It doesn't have to be important or life altering information, but information none the less. The way that the public reacts today if you're not releasing info on your company on a constant basis then you're covering something, which is always reason to be concerned.
The idea of on the web pr is not just the most popular model available, it is the only model out there. Even companies which have been around for many years and were used to the old ways of doing pr have changed over. You can now get a continuous information stream from Wal Mart and Bank of America, businesses that thrived in the old method of doing business. The reason for this is basic: if you do not adapt then you will fail.
In a way, online pr continues to be able to help more companies that it has hurt. It's similar to there's more of a level playing field out there. By using quick fire press releases and social networking like Twitter and Facebook, more compact businesses have been able to get their message out there to clients just as easily as the bigger companies have. It has helped with brand development of both old or new companies, and big or small businesses.
While it may seem like a simple to think to do, there is actually lots of thought and research that goes into online public relations. While you can perform it your self, in theory at least, the ones who do well do so because they have a company that are experts in online Pr behind them. It's not necessary to be a Fortune 500 company to have a Public relations firm anymore because there are hundreds of them out there that are designed to help smaller companies.
About the Author:
Today there's Online PR, social media marketing, SEO, PPC, mobile, and other marketing strategies that can spread the word to more customers than its ever been possible until now. But none of that counts if you don't have good brand development and people don't "like" or "share" your message and come back to it over and over.
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